Visitor analytics for outdoor & DOOH advertising
Prove the value of every screen and billboard with real audience data. Measure how many people actually pass and see your placements.
Real exposure at billboards, screens and anchor points, privacy-first.
Trusted by
Why media owners choose Bumbee Labs
-
Real exposure
Measure the audience that actually passes each location, not just modelled estimates.
-
Prove campaign value
Back up reach and impressions with hard data to support pricing and rate cards.
-
Privacy-first
Anonymous, aggregated audience data, approved by a data protection authority.
How it works
-
Measure
Wi-Fi-based footfall around each placement, billboards, screens and anchor points, indoors or out.
-
Process
Anonymous data runs through Bumbee Labs' statistical engine; reach and impressions are computed.
-
Deliver
Dashboards and exportable campaign reports for advertisers, plus API access.
What data you get
The exposure metrics the OOH industry trades on, derived from real footfall.
- Total exposures, total views a screen or message receives in a chosen period
- Unique exposures (reach), filtering out repeat views from the same individuals
- Accumulated exposure-minutes (impressions), the total time the message is seen
- Dwell time, how long people stay near the screen on average
- Exposure variations and patterns, by hour, day, week and season, to optimise slot length and messaging and price slots differently across the day
- Location ranking, compare placements by real audience
Prove what your placements are worth
Outdoor and digital-out-of-home (DOOH) advertising compete on one question: how many people actually see it? Privacy-first visitor analytics measure real audiences at billboards, screens and anchor points, so media owners and advertisers can quantify exposure, compare locations and price inventory on evidence rather than estimates. It all runs on the only footfall method in Europe approved by a data protection authority, which keeps the audience data commercially clean. Inside venues, the same metrics turn screens and event spaces into priced, measurable inventory.
What media owners use it for
- Quantify reach and impressions at each placement, and rank locations by real audience.
- Track the performance of OOH billboards, DOOH screens and events.
- Support rate cards and pricing negotiations with hard data.
- Report campaign value and ROI to advertisers.
Proof: screen pricing at a Stockholm mall
A flagship Stockholm shopping mall used Bumbee Labs footfall data to price screens and event spaces on real exposure, including differentiated rates by day and time, and to give event renters fact-based reports on impact, improving both rates and advertiser loyalty. Read the shopping mall case →
Curious what this looks like for your venue?
Compliant where it counts
Audience numbers that are anonymous, aggregated and approved by a data protection authority, so media owners can sell on them with confidence.
By partnering with Bumbee Labs we have opened the door for our end-customers to radically change the way they plan and prepare for the future. They can look to attract more visitors and reform their offer to tailor it to the wants and needs of individuals in and around their sites. This can all be achieved without any additional investment in physical hardware thereby reducing costs, while bolstering their return on investment.
Frequently asked questions
What exactly can you measure for a screen?
Total exposures, unique exposures (reach), accumulated exposure-minutes (impressions) and average dwell time near the screen, plus how these vary by time of day, day and season.
Can we calculate campaign ROI?
Yes. With real exposure data you can calculate cost per exposure and per exposure-minute, at the end of a campaign or halfway through, and give advertisers easy-to-read reports.
Is the audience data compliant to use commercially?
Yes. The data is anonymous and aggregated, with a data protection authority's approval, so there is nothing personal in what you sell or report.