Your flagship is a brand statement. Measure whether it lands
A flagship sits on a prime street, with a campaign in the window and an experience on the floor. Footfall analytics shows what your sales figures can't: whether the window pulls passers-by inside, and where visitors go and linger.
Street-to-store capture, measured anonymously and without personal data.
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What you get for your flagship
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Turn the street into entries
See how many passers-by the storefront and window pull inside, and whether that share changes when the display does.
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See where the floor works
Hot and cold zones and dwell time show where visitors linger and what a campaign table, feature wall or brand installation does to traffic.
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Anonymous from the street in
The method is built to protect privacy and is approved by a data protection authority, so the brand is not associated with surveillance.
On this page
Flagship store footfall analytics measures passers-by, capture rate, in-store flow and dwell for a single flagship, typically using the Wi-Fi you already run. It shows how much of the street the window pulls in and where visitors go once inside. Bumbee Labs is the company behind the only footfall method in Europe approved by a data protection authority.
Which flagship store questions can footfall analytics answer?
Did the new window display bring more of the street into the flagship?
Measure the passers-by outside the flagship and the share its storefront turns into entries, before and after the window change. Wi-Fi people counting does this on the store’s own network, sometimes with one or two access points added to reach the frontage, so a new display, a façade refresh or a seasonal installation each gets its own capture rate.
Where does the flagship floor work, and which zones do visitors ignore?
Hot and cold zones show where visitors linger on the flagship floor and which areas they pass or never reach. Use that map to put the hero product, the campaign and the experience where visitors see them. A heatmap of the flagship floor also shows how long visitors stay in each zone.
The launch is over. Did it bring people into the flagship?
Compare the flagship’s visits and dwell during the launch, pop-up or activation with comparable ordinary days, taking weather, holidays and other campaigns into account. The difference is the lift the event added. Footfall KPIs by hour show when the crowd came, and you can measure event impact on more than sales alone.
Which tables and displays in the flagship do people actually stop at?
Dwell by zone shows whether flagship visitors stop at the campaign table at the front, the feature wall or a brand installation, or walk past. Dwell time split into a quick look and a real visit tells a glance from a stop, and comparing before and after shows what moving a display changed.
A Nordic sport and fashion brand used Bumbee Labs in its flagship store on Biblioteksgatan in Stockholm. As well as how many people came in, the brand saw how long visits lasted and how customers moved through the store. The aim was to judge which displays actually worked and to make the most of a strong brand in a strong location. Any store with a window on a busy street faces the same questions.
Can we see how full the flagship is when a launch draws a queue to the door?
Where the flagship door needs exact counts, 3D sensor counting or LiDAR people counting gives entries and exits, and you can read the count as occupancy against a limit you set. Queue length at the entrance is measured too. The Crowd Alert add-on notifies you in near real time when the count crosses your threshold; see data deliverables.
Which other flagship questions does the count cover?
- What is the flagship worth to the brand?The count gives the numbers behind a store that has to carry the brand as well as sell: the street audience outside, the share the storefront turns into entries and how long visitors stay.
- How does the flagship compare with the rest of the chain?Measure it on the same funnel as the other stores, from passers-by to entries to dwell, and read it against its own baseline.
- Where do the visitors to a flagship come from?Mobile network data shows the catchment at district level without identifying any individual visitor; see catchment analysis.
- Are the staff in the right place when the flagship is busiest?Visitor counts by hour, day and season go through a statistical engine into a dashboard or your own BI, so rotas follow real arrivals; staff planning with footfall data takes it step by step.
- Can a premium brand measure its flagship without being associated with surveillance?Counting is anonymous and uses no personal data, and typically no cameras are needed; measure store traffic without cameras explains why.
Where does a flagship fit next to a retail chain or a shopping centre?
Measuring a flagship on its own gives a deep read of one store, where a chain spreads the same measurement across a network. If you run many branded stores, retail chains covers how to spread best practice across them. If the flagship sits inside a shopping centre, mall operators and property owners covers the landlord context (anchors, tenant mix, footfall-based rent).
Curious what this looks like for your venue?
Approved and validated
The method is approved by a data protection authority and built without personal data, so a premium brand can measure its flagship without a privacy footnote.
We are excited about the collaboration with Bumbee Labs through our Unicorn Academy program. A fantastic solution that fits in most of our industry segments such as retail, transportation, public sector etc. We are happy to support Bumbee Labs with our expertise and global presence, and we are delighted to add such an innovative solution to our portfolio, to be offered standalone or integrated in our own solutions.
Frequently asked questions
Can flagship store footfall analytics show whether a window display is working?
Yes. Measure the capture rate for a period with the old display and a period with the new one. A higher figure means the new window pulls more of the street inside.
Do we need to install cameras in a flagship store for footfall analytics?
Typically not. The access points already in the store usually cover it. At most you add one or two, to reach the frontage outside or a zone you want to follow.
Can flagship store footfall analytics measure the impact of a launch or activation?
Yes. A launch or activation that draws people in lifts footfall and dwell, which gives you a measure of the event beyond the till receipts.
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Data protection:GDPR-compliant footfall analyticsThe IMY decisionGDPR CCTV