Frequently asked questions
How privacy-first footfall analytics works, and what it means for your data.
Common questions about footfall analytics
If you’re starting from “how do you count visitors?”, our guide to the counting methods walks through Wi-Fi, cameras, cellular and hybrid one by one. If your compliance team is preparing an assessment, DPIA for people counting walks through the questions a DPO typically asks. If your question isn’t answered below, get in touch and we’ll explain how Bumbee Labs would work for your specific venue.
We are very happy to announce this partnership with Bumbee Labs to boost our Wireless solutions portfolio and bring what we believe is the future for retail businesses, measured by trustful data. What can't be measured, can't be improved.
Frequently asked questions
Does Bumbee Labs identify or track individuals?
No. Our methods count and follow visitors as anonymous, aggregated flows, never as identified individuals. This is the foundation of our approach and the regulatory approval behind it.
Is it GDPR-compliant?
Yes. Bumbee Labs' footfall method is the only one in Europe approved by a data protection authority. Because no personal data is processed about the people being counted, it fits strict privacy requirements.
What technologies do you use to count?
Wi-Fi, cameras and optical sensors, and cellular (4G/5G) network data, used on their own or combined in a hybrid setup. The right mix depends on your space and what you need to measure.
Do we need to buy new hardware?
Often not. Wi-Fi-based counting works with many existing enterprise access points, so many venues can start measuring using the network they already run. Cameras and sensors are added where you need extra precision.
How accurate is it?
Accuracy depends on the venue, sensor coverage and calibration. We tune each deployment to the space and can combine methods where higher precision is needed.
Who owns the data?
Your visitor data is yours. Insights are delivered through dashboards and an API so you can use them in your own systems.