Frequently asked questions
How privacy-first footfall analytics works, and what it means for your data.
Common questions about footfall analytics
If you’re starting from “how do you count visitors?”, our guide to visitor counting methods covers Wi-Fi, cameras, cellular and hybrid one by one. Compliance teams preparing an assessment can use DPIA for people counting, which goes through the questions a DPO typically asks. And if your question isn’t answered below, get in touch and we’ll explain how Bumbee Labs would work for your venue.
In practice, each people counting method (Wi-Fi, cameras, 3D sensors or cellular network data) turns physical presence into anonymous, aggregated statistics without identifying anyone. The full solutions overview breaks this down method by method. When your questions are specific to your venue, book a demo: thirty minutes on a space like yours answers more than any FAQ.
We are very happy to announce this partnership with Bumbee Labs to boost our Wireless solutions portfolio and bring what we believe is the future for retail businesses, measured by trustful data. What can't be measured, can't be improved.
Frequently asked questions
Does Bumbee Labs identify or track individuals?
No. Our methods count and follow visitors as anonymous, aggregated flows, never as identified individuals. Our approach is built on this, and so is the regulatory approval behind it.
Is it GDPR-compliant?
Yes. Bumbee Labs' footfall method is the only one in Europe approved by a data protection authority. Because no personal data is processed about the people being counted, it fits strict privacy requirements.
What technologies do you use to count?
Wi-Fi, cameras and optical sensors, and cellular (4G/5G) network data, used on their own or combined in a hybrid setup. The right mix depends on your space and what you need to measure.
Do we need to buy new hardware?
Often not. Wi-Fi-based counting works with many existing enterprise access points, so many venues can start measuring using the network they already run. Cameras and sensors are added where you need extra precision.
How accurate is it?
Accuracy depends on the venue, sensor coverage and calibration. We tune each deployment to the space and can combine methods where higher precision is needed.
Who owns the data?
Your visitor data is yours. It is delivered through dashboards and an API so you can use it in your own systems.