Footfall analytics for property owners with retail

Footfall analytics for property owners with retail measures retail property footfall: the people who pass, enter and stay across malls, retail parks and portfolios. We work mostly on existing Wi-Fi and add mobile network data for the catchment. Bumbee Labs is the company behind the only footfall method in Europe approved by a data protection authority.

What do property owners with retail ask us about rents and tenant mix?

Should rent follow footfall as well as turnover?

Yes. Measured visits can sit beside turnover in the rent model, so a shopping centre owner and each tenant work from the same number. Bumbee Labs counts passers-by, entries and visits per location, and mall analytics shows how centre owners set footfall-based terms on that count.

Do our tenants believe the visitor numbers we report?

Landlords and tenants tend to trust their own figures, so the count needs a neutral source. At a Stockholm shopping mall, one visitor count that landlord and tenants could all see improved tenant satisfaction. Owners can give each tenant a feed of the same data, and lease negotiations shows how it is used at a rent review.

Which of our tenants really pull traffic, and which only feed themselves?

Zone correlation shows where visitors go after each store visit. Read with visits per location, it shows which tenants send visitors on to their neighbours and which keep their visitors to themselves, so owners of centres and parks can place each tenant on measured flows. Retail park footfall analytics applies this to out-of-town destinations.

What did the refurbishment change in visits?

Count visitor pull before, during and after the project; the difference is the effect. Owners of centres and buildings measure passers-by, visits and capture rate the same way in each period, so a refurbishment is judged on counted visits. Property companies covers benchmarking across buildings.

Where do our visitors come from, and how far does our pull reach?

For a retail park or other external destination, mobile network data shows where visitors set out from and how far the trade area extends. Wi-Fi on site counts footfall and the flow between stores. Together they give the owner a catchment map that reaches beyond the property.

Which of our buildings underperform, and is it the place or the concept?

Passers-by show what a location pulls in, and capture rate shows how many of them walk in, so owners can discuss the place and the tenant’s concept separately. Across a portfolio the same metrics make buildings comparable, and they usually run over the Wi-Fi already installed in the buildings.

Which page fits your property?

An enclosed shopping centre with a food court, an internal mall and screens belongs on the mall operators and property owners page, which covers tenant mix, screens and rents from the operator’s side.

Owners and managers of offices, high-street units, mixed-use schemes or whole portfolios will find benchmarking across buildings and the effect of a refurbishment on the property companies page.

When your stores form one destination, such as a retail park, an out-of-town cluster or a big-box power centre, the retail destinations page covers catchment and cross-shopping.

What happened when a Stockholm mall measured its footfall?

A Stockholm shopping mall changed its tenant relationships by basing rents on footfall. The operator then extended the approach to its other malls. Read the Stockholm mall case.

How does the measurement work, and what happens to personal data?

Bumbee Labs measures mostly on the Wi-Fi a property already has, with a few additions where coverage is thin, and mobile network data covers the wider catchment of a retail park. The method is statistical and calibrated against manual control measurements. The measurement is anonymous and uses no personal data, so it can run at every entrance, on every floor and across a whole estate. Results arrive in dashboards, scheduled reports or an API, with views for ownership, property managers and tenants.