Visitor analytics for petrol stations & convenience retail
More than refuelling stops. Turn every forecourt into a smarter, more profitable store with insight into who stops, who enters and how long they stay.
Measured from forecourt to in-store across the network, privacy-first.
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Why forecourt operators choose Bumbee Labs
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Pump-to-store capture
See how many people stop, how many enter the store, and where you're losing potential sales.
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Layout & promotions
Optimise store layout, product placement and the impact of digital signage.
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Privacy-first
Anonymous, aggregated and privacy-first, at every site in the network.
How it works
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Measure
Wi-Fi on the forecourt and in the store, usually on the access points you already operate, capturing the step from pump to store across the whole network.
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Process
Bumbee Labs' statistical engine filters and processes the anonymous data, with calibration against manual control counts.
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Deliver
Dashboards on the Explore portal, or straight into your BI through the API.
What data you get
Measured anonymously per site and across the network, from the forecourt to inside the store.
- Pump-to-store capture rate, how many who stop actually enter the store
- Visitor counts and dwell time, per site and across the network
- Hot and cold zones in the store, for layout and product placement
- Site-to-site benchmarking to find and copy best performers
- Peaks and trends for staffing, promotions and opening hours
- Vehicle counting on the forecourt with LiDAR, tying arrivals to in-store capture
More than a refuelling stop
A petrol station is also a shop, a café and a service stop. To make the most of it, operators need to know how many people stop, how many come inside and how long they stay, across a whole network of similar sites. Privacy-first visitor analytics turn your locations into smarter, more profitable operations and let you run them all on the same evidence, using the only footfall method in Europe approved by a data protection authority.
What forecourt operators use it for
- Increase capture rate from pump to store and improve pump-to-store conversion network-wide.
- Optimise store layout and product placement, and the impact of digital signage.
- Improve staffing and service allocation.
- Measure the effectiveness of promotions, and benchmark performance across sites.
Proof: a Swedish forecourt chain
A Swedish petrol station chain measured pump-to-store capture across a network of over 100 sites, zoned from pumps and EV charging to store and restaurant. Conversion varied from 8 to 55 percent between stations in one measured period, exactly the spread benchmarking is built to close, and EV charging visits became a measurable store opportunity of their own. Read the forecourt chain case →
Curious what this looks like for your venue?
Compliant where it counts
Free of personal data from the forecourt to the till, from the company behind Europe's only DPA-approved footfall method.
At Ray our motto is customer success, and we are excited about our partnership with Bumbee Labs. Complimenting the seamless Wireless provided by Ray, our customers will now be able to leverage the deep analytics provided by Bumbee Labs and take informed business decisions to aid their growth.
Frequently asked questions
Can you measure the step from pump to store?
Yes. Footfall counting on the forecourt and in the store shows your capture rate (how many who stop actually come inside), plus dwell time and where attention goes in the store.
Can we benchmark across many sites?
Yes. The same metrics are delivered consistently across the network, so you can find your best-performing forecourts and copy what they do.
Can you count vehicles, not just people?
Yes. LiDAR-based vehicle counting on the forecourt ties arrivals to in-store capture, so you see the whole funnel from kerb to till. See the traffic counting page for what the measurement delivers.