Visitor analytics for amusement parks
Create magical experiences with smarter crowd insights. See how guests move, where they gather and what brings them back.
Wi-Fi + sensors across entrances, attractions, food and retail, privacy-first.
Trusted by
Why parks choose Bumbee Labs
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Flows between zones
Follow how guests move between entrances, attractions, food and retail across the day.
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Queues & dwell
Spot where guests wait and where they linger, so you can balance staffing and ease congestion.
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Privacy-first
Guests are counted as anonymous flows, never identified, with a DPA's approval behind the method.
How it works
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Measure
Wi-Fi across the park, zoned to entrances, attractions, food and retail, and able to cover wide outdoor areas; sensors added where precise entrance counts matter.
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Process
Anonymous signals are filtered, processed and calibrated against manual control counts in Bumbee Labs' statistical engine.
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Deliver
Dashboards on the Explore portal, or into your own BI via a well-documented API.
What data you get
Guests are counted as anonymous flows across the park, with each area tracked on its own and in relation to the others.
- Visits and dwell time, total and per zone (entrances, attractions, food, retail)
- Real-time crowding for live crowd management around peaks and breaks
- Paths, flows and zone correlation, where guests go between attractions, amenities and shops
- Peaks and trends by hour, day and season
- Repeat/return patterns and the relationship between areas (e.g. which attractions feed which food and retail)
- Advertising and event exposure for in-park placements
Guest experience, measured across the whole park
Amusement parks are dynamic environments: rides, restaurants, shops and entertainment all competing for attention, with intense, time-bound peaks. To deliver unforgettable experiences while growing revenue, operators need a clear picture of how people move, where they stay and what drives them to return. Privacy-first visitor analytics help you handle crowd management, optimise operations and improve profitability, counting guests as anonymous flows with the only footfall method in Europe approved by a data protection authority. No guest is ever identified.
What parks use it for
- Increase visitor numbers and satisfaction, and enhance the mix of rides, activities and retail.
- Balance queues and queue analytics across the park, matching staffing and amenities to real peaks.
- Optimise in-park advertising and campaigns.
- Identify hot and cold zones for better layout, flow and safety.
Proof: crowd flows at Hovet Arena
The same crowd-and-flow approach is proven at Hovet Arena in Stockholm, a long-established multi-arena hosting large crowds, where Bumbee Labs links seating sections to amenities, analyses intense break-time surges to place staff and security, and quantifies how many people pass each advertisement. The full venue playbook, from entry surges to egress, is on arena and event crowd flows. Read the Hovet Arena case →
Curious what this looks like for your venue?
Compliant where it counts
Anonymous, aggregated and approved by a data protection authority, so the only thing you track is the flow, never the guest.
We are very happy to announce this partnership with Bumbee Labs to boost our Wireless solutions portfolio and bring what we believe is the future for retail businesses, measured by trustful data. What can't be measured, can't be improved.
Frequently asked questions
Can we measure specific attractions or areas?
Yes. Zones can map to entrances, individual attractions and the retail and food areas, so you see how each part of the park performs and how guests move between them.
Can you handle short, intense peaks, like a show break?
Yes. Real-time crowding plus flow and dwell data show where guests surge and which amenities they head for, so you can pre-position staff and ease congestion.
Does it work outdoors across a large site?
Yes. Wi-Fi covers wide outdoor areas; where precise entrance counts matter, it can be fused with sensors.