Start from the problem, not the method
Every page here begins with a question a venue owner actually asks, and shows what to measure to answer it. Pick the challenge closest to yours.
Challenges
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Staff planning with footfall data
Staff planning and staff scheduling for retail, hospitality and public venues, built on footfall data showing when visitors arrive by hour, day and season.
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Store layout and zones
How store layout, zones and product placement are measured: dwell and paths per zone, hot and cold areas, and before-and-after checks of a change.
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Queues, crowding and capacity
How queues, crowding and capacity are measured at checkouts, gates and security lanes, how pressure shows early and which decisions stay with you.
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Footfall data for lease negotiations
Footfall data for lease negotiations: verified visitor numbers both tenant and landlord can accept, for turnover rent, renewals and portfolio comparisons.
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Site selection analysis
Site selection with footfall and catchment data: trade area analysis, district-level flows and location intelligence that de-risk your next location decision.
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Measure event impact
Measure event and campaign impact on footfall: before, during and after comparisons that isolate real footfall uplift from baseline, for events and programmes.
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Visitor figures for funders
How museums report visitor figures to funders and boards: auditable counts, the definitions that matter, and turning attendance into a case for funding.
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Cities & municipalities
Pedestrian counting for councils and municipalities: an evidence base for planning, safety and transport decisions. Anonymous, no cameras, DPA-approved.
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Using space and rooms
How the use of rooms, zones and buildings is measured, how to tell a booked room from a used one and which decisions about space stay with you.
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Black Friday & Christmas footfall
Black Friday and Christmas footfall planning for retail: what visitor data reveals that sales figures hide, and how to staff and measure the peak weeks.
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Staffing, queues, a store layout, how space is used, rents, a new site, an event, a report to a funder or a street that has to be rebuilt: the question comes first and the measurement follows. Each challenge has its own page with the metric that answers it, the method that delivers the metric and the industries where we measure it today.