Privacy policy
Privacy isn't a footnote for us. It's the foundation of how our technology works.
Who we are
Bumbee Labs is a footfall analytics company based in Stockholm, Sweden. If you have any questions about this policy or your data, please contact us.
Footfall measurement: no personal data about visitors
Our core technology measures how many people visit physical spaces and how they move, using Wi-Fi, camera, sensor and cellular network signals. These measurements are anonymised and aggregated: we do not identify individuals, and we do not build profiles of the people being counted. This privacy-by-design approach is why our method was approved by a data protection authority.
Information you give us
When you contact us through a form on this website (for example to book a demo, ask a question or subscribe to our newsletter), we process the details you provide, such as your name, email address, company and message, for the sole purpose of responding to you. We do not sell your details, and we keep them only as long as needed to handle your enquiry and maintain our legitimate business records.
Cookies and analytics
This website uses Google Analytics to understand how visitors use our pages, but only if you accept it in the cookie banner. If you decline, no analytics cookies are set and no analytics data is collected. When enabled, Google Analytics sets first-party cookies (such as _ga) to count visits in aggregate; we do not use it for advertising. You can change or withdraw your choice at any time through Cookie settings in the footer. See Google’s Privacy Policy for how Google handles this data.
Our forms also use hCaptcha to prevent spam, which may set a cookie that is necessary for it to work.
Your rights
Under the GDPR you have the right to access, correct or delete the personal data we hold about you, to object to or restrict its processing, and to data portability. To exercise any of these rights, contact us.
Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page.
Telia's partnership with Bumbee Labs is important for us to expand our business. It allows us to develop our use cases for location and movement insights to be even more granular. By combining our anonymized and aggregated mobile network data with Bumbee Labs solution of GDPR-safe Wi-Fi probe data, we ensure that the collection of data follows the strictest guidelines of GDPR compliance all the way.