Footfall analytics, built around privacy
We started in Stockholm in 2011 with a simple conviction: you can understand how people move through physical spaces without tracking who they are.
Our story
Bumbee Labs was established in 2011 in Stockholm, Sweden. From the start, our goal was to measure visitor flows in the physical world the way analytics measures the web, but without compromising people’s privacy.
That commitment led to something rare: our footfall measurement method is the only one in Europe approved by a data protection authority. It remains a defining part of how we build.
What we do today
We help retailers, property owners, transport operators, museums and cities understand how many people visit, how they move and how long they stay, using Wi-Fi, cameras, sensors, cellular data, or a hybrid of several methods, all in one analytics platform.
We are very happy to announce this partnership with Bumbee Labs to boost our Wireless solutions portfolio and bring what we believe is the future for retail businesses, measured by trustful data. What can't be measured, can't be improved.