Footfall analytics, built around privacy
We started in Stockholm in 2011 with a simple conviction: you can understand how people move through physical spaces without tracking who they are.
Our story
Bumbee Labs was established in 2011 in Stockholm, Sweden. From the start, our goal was to measure visitor flows in the physical world the way analytics measures the web, but without compromising people’s privacy.
That commitment is why our footfall measurement method is the only one in Europe approved by a data protection authority, and it still shapes how we build.
What we do today
We help retailers, property owners, transport operators, museums and cities understand how many people visit, how they move and how long they stay. We measure with Wi-Fi, cameras, sensors, cellular data or a hybrid of several methods, and bring the results together in one analytics platform.
Team
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Henrik Andreasson CEO henrik.andreasson (at) bumbeelabs.se -
Staffan Liljestrand Chief Science Officer & Founder staffan.liljestrand (at) bumbeelabs.se
Trusted by
Having the large flows we have is a challenge. We constantly strive to have as efficient a station as possible. With the help of reliable data from the new measurement system, we can better plan where different service functions or stores are to be located and how we can adapt doors or passages.