Insights and cases for smarter decisions
Guides, definitions and compliance answers on how privacy-first footfall analytics works in practice.
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Resources
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People counter vs analytics
A people counter gives one number at one door; analytics adds passers-by, dwell, zones and site comparisons. See six methods side by side.
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FAQ
Footfall analytics FAQ: how visitor counting and people counting work, what data is used, GDPR compliance, accuracy and hardware, plain answers.
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How to count visitors
How to count visitors in shops, venues and city centres: Wi-Fi, camera, sensor and cellular people counting methods compared, with honest pros and cons.
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What you will find in Resources
Guides, the metrics glossary, compliance guides and insight articles on privacy-first footfall analytics, grouped by topic below. If you’re starting from scratch, begin with our guides on how to count visitors and choosing between a people counter and analytics.
For retail
The retail metrics glossary defines the footfall KPIs, with the formula where there is one, and measuring store traffic without cameras explains where CCTV meets GDPR in a store and the camera-free ways to count footfall. Go deeper with heatmaps, in-store conversion and staff planning.
For museums and the public sector
Visitor figures for funders covers reporting that survives scrutiny; public procurement of people counting and the DPIA guide answer the compliance side.
For traffic and vehicles
Start with the method comparison (tube, radar, camera, LiDAR), then AADT and the terms explained, the municipal procurement guide and GDPR in public space.
Insights from real visitor flows
Shorter reads on what footfall data shows: counting visitors without cameras, how footfall relates to sales, where your visitors come from, what a footfall benchmark is worth, the retail year in visitor numbers, how DOOH audiences are measured and whether shoppers turn left or right. Browse all insights for more. Full customer cases are in the case studies.