Visitor analytics for museums & cultural venues
Understand your visitors and enhance every experience. Know when they come, how long they stay and what captures their attention.
Measured across galleries, halls and exhibits, privacy-first.
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Why cultural venues choose Bumbee Labs
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Grow attendance
See visitor numbers, peaks and repeat visits, and measure the impact of shows and campaigns.
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Optimise the space
Find hot and cold zones across galleries and halls to place exhibits and ease flow.
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Privacy-first
Anonymous measurement approved by a data protection authority, ideal for public institutions.
How it works
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Measure
Wi-Fi across the venue's galleries and halls, supplemented with camera/sensor counting for precise counts at entrances and key rooms where Wi-Fi coverage is uneven.
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Process
Anonymous data is processed in Bumbee Labs' statistical engine and calibrated against manual control counts.
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Deliver
Dashboards on the Explore portal, plus exportable reports for boards and funders, and API access.
What data you get
Visitors are counted anonymously, total and per gallery, hall or exhibit.
- Visit counts and dwell time, total and per gallery, hall or exhibit
- Peaks, trends and repeat/return visits to plan staffing, opening hours and programming
- Hot and cold zones to place exhibits and ease congestion
- Paths and flows between spaces, the visitor journey through the venue
- Campaign and event impact, attendance lift from shows, outreach and advertising
Attract visitors, keep them engaged, bring them back
Museums and cultural venues face a unique challenge: from permanent collections to temporary shows, success depends on knowing when visitors come, how long they stay and what holds their attention, and on proving that value to funders and partners. Privacy-first visitor analytics give cultural institutions the insight to grow museum attendance, improve operations and demonstrate impact. Visitors are counted anonymously throughout, with the only footfall method in Europe approved by a data protection authority; no one is ever identified.
What cultural venues use it for
- Increase visitor numbers and repeat attendance, and measure the impact of shows and campaigns.
- Optimise the mix and placement of exhibits and events.
- Improve advertising and outreach.
- Identify hot and cold zones, and enhance visitor flow, comfort and safety.
Dwell time does much of the work in these decisions, and dwell time explained covers how to read it gallery by gallery.
Visitor statistics for reporting to funders and boards
Cultural institutions need more than a headline attendance figure: they need visitor statistics by exhibition, by season and by programme type, in a format funders and grant bodies accept. Bumbee Labs delivers these as exportable dashboards and board-ready reports (real visitor numbers per gallery or hall, with campaign and event impact overlaid), so annual funder reporting is built on measured evidence rather than estimates. See what data you get
Proof from a large public venue
The approach is proven at scale at Hovet Arena in Stockholm, where the same zone-based measurement handles intense break-time surges. In a museum the surge is a school visit or a blockbuster opening, and the KPI is engagement rather than concession sales, but the measurement underneath is identical: anonymous flows between zones, read in real time.
Curious what this looks like for your venue?
Compliant where it counts
Anonymous, aggregated, approved by a data protection authority: measurement a publicly funded institution can stand behind.
We are very happy to announce this partnership with Bumbee Labs to boost our Wireless solutions portfolio and bring what we believe is the future for retail businesses, measured by trustful data. What can't be measured, can't be improved.
Frequently asked questions
Can we see which exhibits hold attention?
Yes. Counting can be zoned to galleries, halls and individual exhibits, so you see visit counts and dwell time per space, and which exhibits people linger at versus pass.
Is this appropriate for a publicly funded institution?
Yes. Measurement is anonymous and aggregated, and the method's approval by a data protection authority makes it well suited to publicly funded bodies.
Can a limited, publicly funded budget justify this?
That is usually the point rather than the obstacle: automated counting replaces manual counts and estimates, produces the auditable visitor numbers funders already require, and the same data then serves layout, staffing and exhibition decisions. One measurement, several budget lines.
Can it work in galleries where Wi-Fi coverage is uneven?
Yes. Wi-Fi can be supplemented with camera/sensor counting for precise counts at entrances and in specific rooms.