Footfall analytics: understand how people move through your spaces
The only footfall method in Europe approved by a data protection authority. Measure visitor flows with Wi-Fi, cameras, sensors and cellular data, keep them fully anonymous, and turn them into decisions for retail, transport hubs, city centres and more.
The first footfall method in Europe approved by a data protection authority. Privacy-first, by design.
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Why teams choose Bumbee Labs
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GDPR-compliant method
Visitors are never identified: the method produces anonymous, aggregated statistics and nothing else.
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Accurate data from multiple sources
Combine Wi-Fi, camera, sensor and cellular data into one consistent measure of how people move and dwell.
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From raw counts to decisions
A clear analytics platform and API turn raw counts into trends and comparisons your team can act on.
Footfall analytics you can stand behind
Bumbee Labs is the only footfall method in Europe approved by a data protection authority. Here, compliance isn't a feature; it's how the technology works.
How we handle privacyApproved by a DPA
A European data protection authority reviewed our method, and approved it.
Anonymous by design
We measure visitor flows so individuals can't be identified. Privacy is built in.
People counting that respects privacy
Bumbee Labs was founded in Stockholm in 2011. We help retailers, property owners, transport hubs, museums and city centres understand how many people visit, how they move and how long they stay, without identifying anyone. In retail, that ranges from clothing stores to grocers.
A data protection authority has examined our method and approved it. You get the insight you need and stay on the right side of GDPR.
How GDPR-compliant footfall analytics works →
Count with Wi-Fi, cameras, sensors, cellular network data or a hybrid of them all. The data lands in a single analytics platform and API, where visitor flows are easy to compare across sites, days and seasons. Teams with operations in both Europe and North America use the same platform for foot traffic analytics, with one source of data for every market.
- 2011
- Founded in Stockholm, Sweden
- GDPR
- Approved by a DPA
- Multi-source
- Wi-Fi, camera, sensor & cellular in one platform
What our partners say
At Ray our motto is customer success, and we are excited about our partnership with Bumbee Labs. Complimenting the seamless Wireless provided by Ray, our customers will now be able to leverage the deep analytics provided by Bumbee Labs and take informed business decisions to aid their growth.
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