People counting with Extreme Networks
Run your estate in ExtremeCloud IQ? Bumbee Labs turns those Extreme Networks access points into a privacy-first footfall sensor network, no new hardware, no personal data.
No new hardware. Your ExtremeCloud IQ estate doubles as footfall sensors.
Trusted by
Why Extreme Networks + Bumbee Labs
-
No new hardware
Uses the Extreme Networks access points you already manage in ExtremeCloud IQ.
-
Privacy-first
Data is anonymised and aggregated before anything else happens. No individuals identified.
-
One platform
Counts, dwell times and flows are served through Bumbee Labs dashboards and the API.
-
Sustainable by design
The Extreme Networks access points you already run keep working harder: no new devices made, no old ones scrapped.
Getting started with ExtremeCloud IQ
-
Connect to your ExtremeCloud IQ estate
Bumbee Labs reads from the Extreme Networks access points you already manage in ExtremeCloud IQ. Nothing to mount, nothing to cable.
-
Filter & anonymise
The signals are filtered for noise, then anonymised and aggregated. Personal data is irrevocably deleted, leaving only statistics.
-
Process & calibrate
What remains becomes visitor counts, dwell times, zone correlations and movement flows, calibrated to your venue.
-
Deliver
Clean, anonymous metrics arrive in real time through your dashboards and the API, ready for your BI tools.
What you measure with ExtremeCloud IQ
Wi-Fi is Bumbee Labs' whole-space method, strongest at covering entire venues and the journeys across them. Typical metrics from an ExtremeCloud IQ estate:
- Visitor count (total) and unique visitors
- Dwell time, per zone and overall
- Visitor paths & flows between zones and between sites
- Zone data & correlation
- Passers-by and capture rate (passing → entering)
- Peaks & lows and long-run trends
For exact line-crossing in/out and live occupancy at a specific door, pair ExtremeCloud IQ with cameras or 3D sensors. See the full method-by-method grid.
Footfall analytics with Extreme Networks and ExtremeCloud IQ
Manage your access points in ExtremeCloud IQ and you can measure footfall across the same estate. Bumbee Labs connects to your Extreme Networks environment, strips out anything personal, and delivers visitor counts, dwell times and movement patterns in real time through dashboards and APIs.
What you need to start: an ExtremeCloud IQ-managed estate and permission to connect Bumbee Labs to it. No new hardware, no site visit, no change to how your network runs.
Visitor counting and real-time occupancy monitoring are both available on your existing ExtremeCloud IQ estate, so a multi-site deployment becomes one comparable view of how people move, site by site.
See the full picture of what data you get from a Wi-Fi installation, or read about Wi-Fi people counting to understand the method.
Extreme Networks vs other counting methods
Every method has a sweet spot. Wi-Fi covers whole spaces and the journeys across them; pair it with cameras or cellular where you need point precision or wide-area catchment.
| Capability | Extreme Networks (Wi-Fi) | Camera & 3D | Cellular |
|---|---|---|---|
| Whole-space coverage | Yes | Partial | Yes |
| Exact in/out at a door | Partial | Yes | No |
| Real-time occupancy | Partial | Yes | No |
| Paths & flows between zones | Yes | Partial | Partial |
| Dwell time | Yes | Yes | Partial |
| Catchment / origin | No | No | Yes |
| Uses your existing hardware | Yes | No | Yes |
| Privacy-first by design | Yes | Yes | Yes |
- Full
- Partial
- Not available
Curious what this looks like for your venue?
Compliant where it counts
ExtremeCloud IQ connects to the only footfall method in Europe approved by a data protection authority, validated by academia, partners and customers alike.
We have extensively evaluated Bumbee Labs' solution and the quality insights they produce, in combination with the efficiency of the remote installation process, make this a valuable collaboration. This alliance presents a great opportunity for our distribution ecosystem to provide a variety of service offerings to their customers, opening up new revenue streams.
Frequently asked questions
Do we need to install new hardware?
No. Bumbee Labs uses the Extreme Networks access points you already manage in ExtremeCloud IQ, so there is nothing to mount or cable.
How does Bumbee Labs connect to ExtremeCloud IQ?
Bumbee Labs reads from the Extreme Networks access points you manage in ExtremeCloud IQ and turns those signals into anonymous footfall analytics.
Does it work across a multi-site ExtremeCloud IQ estate?
Yes. Metrics from every site land in the same Bumbee Labs dashboards and API, comparable across your whole ExtremeCloud IQ estate.
Does this use ExtremeCloud IQ's Presence Analytics?
Bumbee Labs works from the data your ExtremeCloud IQ (XIQ) estate already produces and adds its own GDPR-approved footfall analytics layer on top, so you don't need XIQ's Presence Analytics feature to get visitor counts, dwell and flows. If your estate is managed in ExtremeCloud IQ, or still on a legacy platform such as HiveManager from Aerohive, book a demo and we'll confirm the right route for your setup.
Does it identify individual visitors?
No. Data is anonymised and aggregated before anything else happens, and personal data is irrevocably deleted. No individual can be identified.
Is it GDPR-compliant?
Yes. Personal data is deleted at source, leaving only aggregated statistics, and the underlying method was reviewed and approved by a European data protection authority.