People counting with Extreme Networks
Bumbee Labs measures footfall from the Extreme Networks access points you manage in ExtremeCloud IQ. It anonymises and aggregates the signals, then shows in your dashboards and through the API how many people visit, how long they stay and how they move between zones. You need an ExtremeCloud IQ environment and your permission to connect.
No new hardware. The access points in your ExtremeCloud IQ estate double as footfall sensors.
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Why pair Extreme Networks with Bumbee Labs?
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No new hardware
Counting uses the Extreme Networks access points you already manage in ExtremeCloud IQ.
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Privacy-first
Data is anonymised and aggregated before anything else happens, and no individual is identified.
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One platform
Counts, dwell times and flows are served through Bumbee Labs dashboards and the API.
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Sustainable measurement
In most venues, the Extreme Networks access points you already run do the measuring too, so no new devices are made and no old ones are scrapped.
How do you get started with ExtremeCloud IQ?
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Connect to your ExtremeCloud IQ environment
With your permission, Bumbee Labs links up with ExtremeCloud IQ and reads from the access points in your environment. In most venues there is nothing to mount or cable.
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Filter & anonymise
The signals are filtered for noise, then anonymised and aggregated. Personal data is irrevocably deleted, leaving only statistics.
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Process & calibrate
What remains becomes visitor counts, dwell times, zone correlations and movement flows, calibrated to your venue.
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Deliver
The anonymous metrics appear in your Bumbee Labs dashboards, and the API makes the same data available to your BI tools. Standard metrics arrive the day after the visit.
Which visitor metrics do you get with ExtremeCloud IQ?
Wi-Fi is Bumbee Labs' whole-space method, strongest at covering entire venues and the journeys across them. Typical metrics from an ExtremeCloud IQ estate:
- Visitor count (total) and unique visitors
- Dwell time, per zone and overall
- Visitor paths & flows between zones and between sites
- Zone data & correlation
- Passers-by and capture rate (passing → entering)
- Peaks & lows and long-run trends
For exact line-crossing in/out and live occupancy at a specific door, pair ExtremeCloud IQ with cameras or 3D sensors. See the full method-by-method grid.
How can you measure footfall with Extreme Networks and ExtremeCloud IQ?
Connect Bumbee Labs to the Extreme Networks access points you manage in ExtremeCloud IQ and it measures footfall across that network. It anonymises and aggregates what it reads, then turns that into visitor counts, dwell times and movement patterns for your dashboards and the API.
What you need to start: an ExtremeCloud IQ-managed estate and your permission to connect Bumbee Labs to it. In most cases that means no extra hardware and no site visit, and your network carries on as usual.
Occupancy monitoring is available on the same ExtremeCloud IQ network as visitor counting. If you run several sites, you get a single view of how people move and can compare one site with another.
For the full list of metrics, see what data you get. To understand how the counting works, read about Wi-Fi people counting.
Curious what this looks like for your venue?
How does Extreme Networks differ from other counting methods?
Wi-Fi covers whole spaces and the journeys across them. Add cameras where you need point precision, or cellular for wide-area catchment.
| Capability | Extreme Networks (Wi-Fi) | Camera & 3D | Cellular |
|---|---|---|---|
| Whole-space coverage | Yes | Partial | Yes |
| Exact in/out at a door | Partial | Yes | No |
| Real-time occupancy | Partial | Yes | No |
| Paths & flows between zones | Yes | Partial | No |
| Dwell time | Yes | Partial | No |
| Catchment / origin | No | No | Yes |
| Uses your existing hardware | Yes | Partial | Yes |
| Built-in privacy protection | Yes | Yes | Yes |
- Full
- Partial
- Not available
Approved and validated
ExtremeCloud IQ connects to the only footfall method in Europe approved by a data protection authority, validated by academia, partners and customers alike.
At Ray our motto is customer success, and we are excited about our partnership with Bumbee Labs. Complimenting the seamless Wireless provided by Ray, our customers will now be able to leverage the deep analytics provided by Bumbee Labs and take informed business decisions to aid their growth.
Frequently asked questions
Does people counting with Extreme Networks need new hardware?
Usually not. Bumbee Labs uses the Extreme Networks access points you manage in ExtremeCloud IQ, so in most venues counting can start on the network you already have.
How does Bumbee Labs connect to ExtremeCloud IQ?
Once you have given permission, Bumbee Labs picks up the signals from the Extreme Networks access points in your ExtremeCloud IQ environment and turns them into anonymous footfall analytics.
Does it work across a multi-site ExtremeCloud IQ environment?
Yes. Bumbee Labs gathers the metrics from every site in your ExtremeCloud IQ environment into one set of dashboards and the API, so sites can be compared side by side.
Does this use ExtremeCloud IQ's Presence Analytics?
Presence Analytics is not required. Bumbee Labs takes the data your ExtremeCloud IQ (XIQ) environment produces and analyses it with its own GDPR-approved footfall analytics, so visitor counts, dwell times and flows do not depend on that feature. Book a demo and we'll confirm the right route for your setup, whether you manage the network in ExtremeCloud IQ or on an older platform such as HiveManager from Aerohive.
Does people counting with Extreme Networks identify individual visitors?
No. The signals from your Extreme Networks access points are anonymised and aggregated first, and personal data is irrevocably deleted. Only statistics remain, so no individual can be identified.
Is people counting with Extreme Networks GDPR-compliant?
Yes. Across every site in your ExtremeCloud IQ environment, Bumbee Labs deletes personal data at source, so all that remains from your Extreme Networks access points is aggregated statistics. The counting method has been reviewed and approved by a European data protection authority.