People counting & footfall analytics

Turn visitor data into decisions

Different spaces need different sensors. We measure footfall with the method that fits the space, or with a hybrid of several, and bring the results together in one privacy-first platform.

Wi-Fi, camera, 3D sensor, cellular or hybrid counting on one platform.

Footfall in a Scandinavian shopping street, an airport terminal and a museum, with a faint network mesh overlay.

People Counting Solutions

The analytics platform

One platform for all our people counting solutions

Whichever method you use, the data goes to the same platform and API, where raw signals become the trends and comparisons you base decisions on.

  • See counts, dwell time and zone-to-zone flows on your floor plan
  • Compare sites, periods and campaigns side by side
  • Pull the data into your own BI tools through one open, documented API
An analyst reviewing the Bumbee Labs dashboard on a laptop, footfall trend charts beside an orange heatmap over a venue floor plan, with people walking past in the background.

Why our method works

  • GDPR. The method is built to be anonymous, with no personal data about the people counted.
  • Track record. It rests on more than a decade of research and real-world deployments.
  • Cost. It often runs on the Wi-Fi infrastructure you already have, so there is no expensive hardware rollout.
  • Scale. It works for a single site or an entire region.

Every people counting system we deploy feeds the same analytics platform, which keeps results from different locations, time periods and campaigns comparable. If your estate needs more than one method, see hybrid people counting solutions.

EU GDPR, approved

Approved and validated

Ours is the only footfall method in Europe approved by a data protection authority, and it has been validated by academia, partners and customers. You get the insight with no personal data.

See the case studies

Not sure which method fits your venue?

Tell us about your space and we'll recommend the right approach.

Book a demo