People counting with RUCKUS One
Connect Bumbee Labs to RUCKUS One and measure visitor flows on the cloud-managed access points you already operate: set up remotely, privacy-first and GDPR-compliant.
No new hardware. Your RUCKUS One access points double as footfall sensors.
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Why RUCKUS One + Bumbee Labs
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No new hardware
Uses your existing RUCKUS One access points as footfall sensors.
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Privacy-first
Signals are anonymised and aggregated; no individuals are ever identified.
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One platform
Counts and flows land in the Bumbee Labs analytics platform alongside your other sites.
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Sustainable by design
A remote, cloud-side connection adds no devices to build or ship, and creates no e-waste.
Getting started on RUCKUS One
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Connect to RUCKUS One
Bumbee Labs connects to your cloud-managed RUCKUS One environment. Because it's cloud-managed, setup is remote, no site visit, no installation project.
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Filter & anonymise
The signals are filtered for noise, then anonymised and aggregated. Personal data is irrevocably deleted, leaving only statistics.
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Process & calibrate
What remains becomes visitor counts, dwell times, zone correlations and movement flows, calibrated to your venue.
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Deliver
Clean, anonymous metrics arrive in real time through your dashboards and the API, ready for your BI tools.
What you measure with RUCKUS One
Wi-Fi is Bumbee Labs' whole-space method, strongest at covering entire venues and the journeys across them. Typical metrics from a RUCKUS One network:
- Visitor count (total) and unique visitors
- Dwell time, per zone and overall
- Visitor paths & flows between zones and between sites
- Zone data & correlation
- Passers-by and capture rate (passing → entering)
- Peaks & lows and long-run trends
For exact line-crossing in/out and live occupancy at a specific door, pair RUCKUS One with cameras or 3D sensors. See the full method-by-method grid.
Remote-ready footfall on RUCKUS One
If your venue runs on RUCKUS One, the sensors are already live in your cloud-managed network. Bumbee Labs connects to your cloud-managed environment and turns access-point signals into anonymous, aggregated counts of how people move through the space, set up remotely, with no site visit.
What you need to start: a RUCKUS One environment and permission to connect Bumbee Labs to it. No new hardware, no truck roll, no change to how your network runs, including access points with BeamFlex adaptive antennas, which are covered the same as the rest of your estate.
Visitor counting and real-time occupancy monitoring are both available on your existing RUCKUS One infrastructure, so the same cloud you manage remotely also shows where visitors go and when.
Running a controller instead? See people counting with RUCKUS SmartZone, or browse what data you get from a Wi-Fi installation.
RUCKUS One vs other counting methods
Every method has a sweet spot. Wi-Fi covers whole spaces and the journeys across them; pair it with cameras or cellular where you need point precision or wide-area catchment.
| Capability | RUCKUS One (Wi-Fi) | Camera & 3D | Cellular |
|---|---|---|---|
| Whole-space coverage | Yes | Partial | Yes |
| Exact in/out at a door | Partial | Yes | No |
| Real-time occupancy | Partial | Yes | No |
| Paths & flows between zones | Yes | Partial | Partial |
| Dwell time | Yes | Yes | Partial |
| Catchment / origin | No | No | Yes |
| Uses your existing hardware | Yes | No | Yes |
| Privacy-first by design | Yes | Yes | Yes |
- Full
- Partial
- Not available
Curious what this looks like for your venue?
Compliant where it counts
Your RUCKUS One network feeds the only footfall method in Europe approved by a data protection authority, validated by academia, partners and customers.
At Ray our motto is customer success, and we are excited about our partnership with Bumbee Labs. Complimenting the seamless Wireless provided by Ray, our customers will now be able to leverage the deep analytics provided by Bumbee Labs and take informed business decisions to aid their growth.
Frequently asked questions
Do we need to install new hardware?
No. Bumbee Labs uses your existing RUCKUS One access points, so there is nothing to mount or cable.
How does Bumbee Labs connect to RUCKUS One?
Bumbee Labs connects to your cloud-managed RUCKUS One environment. Because it's cloud-managed, setup is remote, there's no site visit.
What's the difference from RUCKUS SmartZone?
RUCKUS One is cloud-managed, so onboarding is remote. RUCKUS SmartZone is the controller you run yourself (on-prem or virtual). Both feed the same Bumbee Labs platform; the right route depends on how your RUCKUS network is managed.
Does this use RUCKUS Analytics?
Bumbee Labs works from the data your cloud-managed RUCKUS One environment already produces and adds its own GDPR-approved footfall analytics layer on top, so you don't need the RUCKUS Analytics module to get visitor counts, dwell and flows. If you already run RUCKUS Analytics, book a demo and we'll confirm the right route for your setup.
Does it identify individual visitors?
No. Signals are anonymised and aggregated, and personal data is irrevocably deleted, so only anonymous statistics remain. No individual can be identified.
Is it GDPR-compliant?
Yes. Personal data is deleted at source, leaving only aggregated statistics, and the underlying method was reviewed and approved by a European data protection authority.