Sell DOOH exposure you can prove
You sell on the audience a placement delivers, and modelled estimates cost you on every rate card. Measure reach, impressions and exposure-minutes per screen and slot, and price inventory on numbers an advertiser can't argue with.
Provable audiences at every screen, privacy-first.
Trusted by
Why media owners choose Bumbee Labs
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Reach and impressions you can prove
Total and unique exposures plus accumulated exposure-minutes replace modelled estimates with the measured audience the OOH industry actually trades on.
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Price and rank every placement
Rank locations by real audience and price slots differently across the day, so rate cards and ROI calculations rest on evidence, not assumptions.
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Audience data that is clean to sell
Anonymous, aggregated and DPA-approved, so the exposure data is commercially safe to sell on.
The job to be done
You might own the screens or buy the slots; either way the value is decided by audience, and “audience” has too often meant an estimate. The seller’s questions are sharp: What can I defend on this rate card? Which placements deserve a premium, and at which hours? What did this campaign actually deliver, and can I show the advertiser mid-flight? Modelled numbers don’t survive that conversation; measured ones do.
From measured exposure to a defensible rate card
The exposure metrics the OOH industry trades on, reach, impressions, exposure-minutes, dwell and location ranking, come from the real footfall around each screen, billboard or anchor point, measured anonymously. The full exposure metric set is on the data page, and Wi-Fi people counting covers how it’s measured. What makes it commercially clean is the compliance: this is the only footfall method in Europe approved by a data protection authority, so there is nothing personal in what you sell or report. With it you can:
- Defend a rate card with measured reach per placement instead of a model.
- Price by day-part, because exposure swings sharply by hour, day and season once you can see it.
- Prove ROI to advertisers on cost per exposure and per exposure-minute, at the end of a campaign or halfway through, in a report they can act on.
Where this fits
This segment pairs with the outdoor & DOOH advertising industry page, which carries the Stockholm-mall screen-pricing proof. Venue owners selling screen space should also see mall operators & property owners and transport operators & hubs.
We are very excited by this collaboration with Bumbee Labs as their data expertise will complement our IoT know-how providing an unparalleled service to our clients across several verticals, industries and markets in the Middle East.
Frequently asked questions
How is this different from modelled OOH audience estimates?
It measures the real audience around each placement rather than estimating it, giving total exposures, unique reach, exposure-minutes and dwell time you can defend on a rate card.
Can we show advertisers what their campaign delivered?
Yes. Cost per exposure and cost per exposure-minute give a campaign its ROI, and advertisers get readable reports, mid-flight if they want to adjust.
Can we price slots differently through the day?
Yes. Exposure varies sharply by hour, day and season; once you can see the pattern, differentiated day-part pricing follows naturally.
Compliant where it counts
Approved by a data protection authority, validated by academia and customers, and free of personal data: numbers you can put on a rate card.