Bumbee Labs has appointed Magnus Johansson as its new chief executive officer. Magnus left COOP Sweden earlier this year after five successful years leading the retail chain through a digitalisation process, and joins Bumbee Labs as CEO, and as an investor.
“I’m really excited about the intelligence in the product that allows us to deliver invaluable knowledge and KPIs to companies and organisations aiming to drive growth,” says Magnus Johansson.
With a strong focus on retail customers as a main source of growth, the recruitment of Magnus, with many years in CEO positions at large Swedish companies, adds general management experience as well as cutting-edge knowledge of the retail business.
“The huge possibilities with the product, and the exciting journey that Bumbee Labs is about to begin, at the same time as I was given the opportunity to invest, made it an easy choice to accept the position as CEO,” he adds.
Bumbee Labs’ founder Staffan Liljestrand says: “Magnus has really impressed me with his intelligent thinking and his understanding of our product. I’m confident that his energy and experience are exactly what the company needs.”
Bumbee Labs measures visitor flows anonymously using Wi-Fi signals, the only footfall method in Europe approved by a data protection authority.