Bumbee Labs lands a deal with Peak Performance. Now the clothing company will measure visitor flows in its Swedish flagship store.
Mobile-tracking company Bumbee Labs has built a service that measures visitor flows anonymously. Now sports brand Peak Performance’s flagship store on Biblioteksgatan in Stockholm will start using the technology.
The idea is for Bumbee Labs’ technology to help the store become more efficient by tracking how visitors move. By looking at how different types of customers move, the store can work out the best way to close as many sales as possible.
“It will be very exciting to soon be able to identify patterns in how our customers move around the store. Given the store’s unique layout, with more knowledge of how our customers behave we will be better able to use all the potential in our strong brand and the store’s fantastic location. Simply getting information about how well a particular type of signage actually works will be a great help,” says Magnus Hydén, regional manager at Peak Performance.
The parties declined to comment on the financial value of the deal. For Bumbee Labs, whose technology is still very young, having well-known brands as reference customers is worth a great deal.
“Because our technology not only lets us count how many visitors a store has but also measure how long the visit lasts and how the customer moved around the store, the collaboration with Peak Performance and their flagship store is a very good project, where our technology comes into its own,” says Karl Samuelsson, CEO of Bumbee Labs.