Visitor Analytics for Public Transportation & Hubs
Smarter mobility, smoother passenger journeys
Transportation hubs—from subway stations and bus terminals to airports—are the beating heart of urban mobility. Managing them efficiently means balancing passenger flow, safety, and commercial opportunities. With Bumbee Labs’ GDPR-compliant visitor analytics, you gain the insights needed to optimize routes, reduce congestion, and maximize the value of your facilities.
Goals for Public Transport & Hubs
- Reduce transport planning costs
- Optimize transport routes and schedules
- Improve traveler and commuter experience
- Reduce carbon footprint with smarter resource allocation
- Identify hot & cold zones, bottlenecks, and anchor stations
Why Bumbee Labs?
Accurate & scalable
>80% visitor sample, validated by customers and partners
Privacy-first
GDPR compliance confirmed in a European court of law
Cost-efficient
Leverages existing Wi-Fi and 4G/5G infrastructure—no heavy new investments
Trusted
10+ years of research, with proven success in public transport hubs worldwide
How It Works
01
Passenger smartphones send out Wi-Fi probe signals.
02
Signals are collected through existing Wi-Fi networks or cellular data.
03
Data is anonymized, filtered, and processed in the Bumbee Labs cloud engine.
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Results are visualized in Explorer dashboards or integrated into your transport management system.
Benefits for Transport Operators
Understand passenger flows
- Measure commuter peaks and station dwell times
- Identify entry/exit bottlenecks and optimize signage and layouts
- Track flows between zones such as platforms, concourses, and retail areas
Improve operations & sustainability
- Optimize timetables and routes with fact-based data
- Allocate staff and resources where they’re needed most
- Lower costs and carbon emissions through smarter planning
Maximize commercial potential
- Measure exposure and impact of advertising and digital screens
- Provide fact-based reach and impressions for media sales
- Boost retail and F&B revenue by optimizing dwell times and placements
What We Measure
- Commuter Count & Travel Patterns
- Zone Data & Correlation (flows between areas)
- Peaks & Lows
- Dwell Time
- Anchor Points & Bottlenecks
- Passers-By & Capture Rate
Example Use Cases
- Metro & train stations: Ease bottlenecks and improve signage placement.
- Airports: Optimize passenger journeys “from curb to gate,” including check-in, security, and retail dwell times.
- Bus & tram networks: Adjust timetables and resources based on true demand.
- Transport hubs with retail: Track and increase footfall in shops and F&B venues inside the hub.
Ready to improve efficiency and passenger satisfaction?
Contact us today and learn how visitor analytics can transform your transport hub management.
FAQs
Q1: Can this help with congestion?
Yes. By identifying crowding patterns and bottlenecks, you can adjust routes, schedules, and signage to improve passenger flow.
Q2: How is this different from ticketing data?
Ticketing shows sales, but not full passenger movement. Bumbee Labs measures actual flows, dwell times, and paths across the hub.
Q3: Can retailers and advertisers access the data?
Absolutely. Our analytics provide reach and impression data, enabling you to prove and increase the value of commercial spaces.
