Visitor Analytics for Museums & Cultural Venues
Understand your visitors. Enhance every experience.
Museums and cultural venues face a unique challenge: attracting visitors, keeping them engaged, and ensuring they return. From permanent exhibits to temporary shows, success depends on knowing when visitors come, how long they stay, and what captures their attention. Bumbee Labs provides GDPR-compliant visitor analytics that give cultural institutions the insights they need to grow attendance, improve operations, and demonstrate value to funders and partners.
Goals for Museums & Cultural Venues
- Increase number of visitors and repeat attendance
- Optimize mix and placement of exhibits and events
- Improve advertising and outreach campaigns
- Identify hot & cold zones inside galleries and halls
- Enhance visitor flow, comfort, and safety
Why Bumbee Labs?
High accuracy:
>99% with robust statistical methods
Proven approach:
10+ years of research, validated by academia and customers
Privacy-first:
GDPR-approved by Swedish and European authorities
Cost-efficient:
Uses existing Wi-Fi networks—minimal or no new hardware required
How It Works
01
Visitors’ smartphones emit Wi-Fi probe signals during their visit.
02
Signals are collected through your existing Wi-Fi access points.
03
Data is anonymized, filtered, and processed—excluding staff and non-relevant devices.
04
Benefits for Cultural Venues
Understand visitor engagement
- Track when visitors arrive, how long they stay, and which exhibits attract them most
- Identify anchor exhibits and underperforming zones
- Measure crowding and manage flow in sensitive spaces
Optimize operations & planning
- Align staff scheduling with real visitor peaks
- Plan cleaning and maintenance with minimal disruption
- Improve signage and wayfinding based on actual visitor paths
Maximize marketing impact
- Measure the success of exhibitions and events beyond ticket sales
- Optimize outreach by identifying which campaigns drive footfall
- Provide sponsors and funders with hard data on visitor reach and engagement
What We Measure
- Visitor Count
- Dwell Time
- Visitor Paths & Zone Data
- Peaks & Lows
- Capture Rate (passers-by to visitors)
- Anchor Points & Bottlenecks
Example Use Cases
- Art museums: Identify which galleries keep visitors longest.
- Science & cultural centers: : Optimize exhibit layouts to reduce bottlenecks.
- Historical sites: Track visitor flows to protect sensitive areas and improve safety.
- Temporary exhibitions: Measure marketing impact and sponsor value with real visitor data.
Ready to create more engaging cultural experiences?
Contact us today to see how visitor analytics can help your museum or venue grow and thrive.
FAQs
Q1: How can this help funding and sponsorships?
With accurate footfall and engagement data, you can prove the value of exhibitions and attract sponsors with hard numbers.
Q2: Is the system GDPR compliant?
Yes. Our service is officially GDPR-approved and anonymizes all data—no personal tracking is involved.
Q3: Do I need new infrastructure?
Usually not. We leverage your existing Wi-Fi network and only add extra access points if broader coverage is required.
