Visitor Analytics for Amusement Parks
Create magical experiences with smarter crowd insights
Amusement parks are dynamic environments with rides, restaurants, shops, and entertainment—all competing for visitor attention. To deliver unforgettable experiences while maximizing revenue, operators need clear insights into how people move, where they stay, and what drives them to return. Bumbee Labs provides GDPR-compliant visitor analytics to help you manage crowds, optimize operations, and increase profitability.
Goals for Amusement Parks
- Increase number of visitors
- Enhance the mix of rides, activities, and retail offerings
- Optimize in-park advertising and campaigns
- Identify hot & cold zones for better layout planning
- Improve visitor safety and satisfaction with better flow management
Why Bumbee Labs?
High accuracy:
>99% with robust data filtering and extrapolation
Proven method:
validated by academia, trusted by customers
Privacy-first:
GDPR approved by the Swedish Data Inspection Authority
Cost-effective:
Uses existing Wi-Fi networks, minimal additional hardware required
How It Works
01
Visitors’ smartphones emit Wi-Fi probe signals throughout their visit.
02
Signals are collected by existing access points in the park.
03
Bumbee Labs’ engine filters, anonymizes, and processes the data.
04
Results are delivered via Explorer dashboards or API for easy decision-making.
Benefits for Park Operators
Understand visitor behaviour
- Track peaks and lows in ride attendance and park entry
- See how long visitors stay and where they spend time
- Identify hot & cold zones across rides, shops, and restaurants
Optimize operations
- Plan staffing, cleaning, and maintenance around actual visitor flows
- Improve safety with early detection of crowding and bottlenecks
- Adjust ride and show schedules to maximize attendance
Maximize marketing & revenue
- Measure the effectiveness of in-park campaigns and ads
- Price sponsorships, kiosks, and retail spots based on proven visitor traffic
- Increase dwell times with targeted improvements in high-potential zones
What We Measure
- Visitor Count
- Dwell Time
- Visitor Paths & Zone Data
- Peaks & Lows
- Capture Rate (from passers-by to visitors)
- Anchor Points & Bottlenecks
Example Use Cases
- Rides & attractions: Identify which rides are true anchors and balance visitor flow.
- Shops & restaurants: Benchmark performance by footfall, not just sales.
- Shows & events: Measure crowd impact beyond attendance—did they stay longer and spend more?
- Advertising: Prove ROI for screens, posters, and sponsorships in high-traffic areas.
Want to deliver smoother operations and happier guests?
Contact us today to discover how visitor analytics can transform your amusement park.
FAQs
Q1: Can this improve visitor safety?
Yes. By tracking flows and identifying bottlenecks, you can manage crowding risks proactively.
Q2: Does this replace ticketing data?
No. Ticketing tells you entries; Bumbee Labs shows where visitors go, how long they stay, and how they move around the park.
Q3: Can I share insights with vendors and tenants?
Absolutely. Our dashboards can be customized to provide value-added intelligence for shops, restaurants, and sponsors inside the park.
