Visitor Analytics for City Centers & Smart Cities
Build smarter, safer, and more vibrant urban spaces
Cities are living ecosystems. To thrive, they must balance commerce, culture, security, and public welfare. Accurate data on how people move, where they gather, and how long they stay is essential for planning, safety, and economic growth. Bumbee Labs provides GDPR-compliant visitor analytics to help cities and municipalities make fact-based decisions that benefit both citizens and businesses.
Goals for City Centers & Smart Cities
- Create safer, smarter cities with improved public spaces
- Increase local commerce and strengthen city attractiveness
- Enhance security and manage risks of crowding
- Support property value assessments and rent negotiations
- Plan infrastructure, events, and transport with real-time intelligence
Why Bumbee Labs?
Proven methodology:
10+ years of research, validated by academia and customers
Privacy-first:
GDPR-approved by a European court of law
Accurate & scalable:
80%+ visitor sample with robust statistical extrapolation
Cost-effective:
Uses existing Wi-Fi networks, minimizing hardware investments
How It Works
01
Visitors’ smartphones emit Wi-Fi probe requests.
02
Signals are collected and transferred to secure cloud servers.
03
Data is anonymized, filtered, and processed to remove staff, vehicles, and static devices.
04
Insights are delivered via dashboards or API—ready for city planners, retailers, and public authorities
Benefits for City Centers
Understand visitor behaviour
- Track peaks, dwell times, and movement patterns across streets and squares
- Identify anchor points, dead zones, and real pedestrian routes
- Measure the impact of events, festivals, and marketing campaigns
Enhance public welfare
- Improve safety by managing bottlenecks and risky crowding points
- Support transport planning and placement of benches, crossings, and lighting
- Strengthen nighttime economy with insights into evening and late-night movement
Drive economic growth
- Attract new businesses with hard data on visitor flows
- Support rent levels and property valuation with footfall intelligence
- Help retailers and restaurants optimize their operations with city-wide data
What We Measure
- Visitor Count & Dwell Time
- Entry & Exit Points
- Zone Data & Correlation (flows between areas)
- Peaks & Lows
- Anchor Points & Dead Zones
- Visitor Paths & Bottlenecks
Example Use Cases
- Urban planning: Fact-based placement of benches, crossings, and lighting.
- Events & festivals: : Measure visitor impact beyond attendance—who stays, shops, and returns.
- Public safety:Identify crowding risks and improve security planning.
- Property development: Use traffic data to support rent levels and property value assessments.
- Transport hubs: Understand flows between stations, bus stops, and retail areas.
Want to make your city smarter, safer, and more attractive?
Contact us todayto learn how visitor analytics can power city development and public welfare.
FAQs
Q1: How do smart cities use this data?
Cities use our insights to improve safety, commerce, transport planning, property valuation, and to measure the effects of events and investments.
Q2: Is this GDPR compliant?
Yes. Our solution is officially GDPR-approved in a European court of law. Data is anonymized and never identifies individuals.
Q3: Do cities need to install new hardware?
Usually not. We use existing Wi-Fi access points. Only key additional hotspots may be added for broader coverage
