Intelligent Footfall Data Analytics
Boost store sales and improve service with visitor insights
Petrol stations and roadside convenience stores are more than refueling stops—they’re opportunities to engage customers, drive retail sales, and deliver efficient service. To succeed, operators need to know how many people stop, how many enter the store, and how long they stay. Bumbee Labs provides GDPR-compliant visitor analytics that turn your locations into smarter, more profitable operations.
Goals for Petrol Stations & C-Stores
- Increase capture rate from pump to store
- Optimize store layout and product placement
- Improve staffing and service allocation
- Measure effectiveness of promotions and digital signage
- Benchmark performance across multiple stations
Why Bumbee Labs?
Accurate & scalable:
80–99%+ precision with Wi-Fi and mobile network analytics
Privacy-first:
GDPR approved by European authorities
Proven value:
used by major retailers and fuel chains to increase revenue
Cost-efficient:
Works with your existing Wi-Fi or small-scale access points
How It Works
01
Customer smartphones emit Wi-Fi probe signals at the station.
02
Signals are collected through existing or added access points.
03
Bumbee Labs’ engine anonymizes, filters, and processes the data—excluding staff and static devices.
04
Insights are delivered via dashboards or APIs, ready to integrate with your POS or BI system.
Benefits for Operators
Understand customer behaviour
- Measure how many pump customers also visit the store
- Track dwell time in-store and in key product zones
- See traffic peaks and customer paths around your station
Optimize operations
- Staff efficiently during busy fuel and store times
- Plan logistics, cleaning, and deliveries with minimal disruption
- Improve safety and flow around high-traffic areas
Increase retail revenue
- Evaluate promotions and in-store campaigns in real time
- Price ad and sponsorship spots (screens, displays) based on real exposure
- Benchmark performance across your station network
What We Measure
- Visitor Count & Passers-By
- Capture Rate (pump → store)
- Dwell Time (in-store and at pumps)
- Visitor Paths & Zone Data
- Peaks & Lows in demand
- Anchor Points & Bottlenecks
Example Use Cases
- Fuel retailers: Measure how promotions drive customers from pump to store.
- Convenience stores: Optimize product placement with zone dwell data.
- QSR & foodservice inside stations: Track lunchtime peaks and customer flow.
- Chain operators: Benchmark and replicate best-performing sites.
Want to turn more fuel stops into store visits?
Contact us today to discover how visitor analytics can boost revenue at your petrol stations and convenience stores
FAQs
Q1: Can we measure the pump-to-store conversion rate?
Yes. Our analytics show how many fuel customers also enter the store, helping you increase capture rate.
Q2: Is this GDPR compliant?
Absolutely. Our system anonymizes all data and is officially GDPR approved.
Q3: Can this integrate with POS data?
Yes. Our API allows you to combine visitor analytics with sales data for deeper insights.
English
Swedish
Finnish
Danish
Norwegian
Polish
German