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Wi-Fi Based People Counting

Overview

Our Wi-Fi based people counting solution uses existing access points to measure visitor numbers, dwell times, and movement patterns — all without new hardware. GDPR-approved and cost-effective, it’s ideal for malls, city centers, and transit hubs.

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Key Benefits

  • No extra hardware – leverage your existing Wi-Fi.
  • GDPR-compliant and validated by European authorities.
  • Highly scalable for malls, retail chains, airports, and cities.
  • Insights into visitor peaks, dwell time, and anchor zones.

Sector Examples

Business Intelligence at Your Fingertips

  • Retail Chain (Scandinavia): Optimized staffing and reduced marketing waste by tracking hot and cold zones.
  • Shopping Mall (Stockholm): Shifted to visitor-based rents using Wi-Fi analytics.
  • Smart City (Västerås): Increased visitors 7–20% yearly by analyzing flows and event impacts.
Mobile flow monitoring app

Unlock insights hidden in your Wi-Fi. Book a demo today to see how visitor data can drive smarter decisions.

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Footfall analytics software platform

FAQs

Q1: How accurate is Wi-Fi based counting?

Our statistical filtering ensures over 99% accuracy when validated against ground truth data.

Yes. Bumbee Labs integrates with all major Wi-Fi controllers.

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