Tailored Footfall Analytics for Every Industry
From shopping malls to smart cities, airports to amusement parks — our solutions adapt to your environment, delivering the insights you need to optimize performance, improve experiences, and increase revenues.
Industries We Serve
Retail Chains & Stores
- Challenges: High marketing costs, uneven store performance, staffing inefficiencies.
- What We Deliver: Conversion funnel analytics, hot & cold zone detection, marketing effectiveness measurement, benchmarking across locations.
- Benefits: Reduced marketing waste, optimized store layouts, better staff allocation, increased profitability.
- Case Example: A Scandinavian retail chain reduced marketing costs by ~10% while improving customer experience across 100+ stores.
Shopping Malls
- Challenges: Tenant mix optimization, in-mall advertising ROI, preventing dead zones.
- What We Deliver: Visitor paths, anchor point detection, passers-by vs. entrants, event impact measurement.
- Benefits: Footfall-based rent models, improved tenant satisfaction, higher ad revenues, optimized layouts.
- Case Example: A major Stockholm mall transitioned from sales-based to visitor-based rents, increasing transparency and profitability.
Smart Cities & City Centers
- Challenges: Competing with malls and e-commerce, ensuring safety, enhancing public welfare.
- What We Deliver: Visitor flows, dwell times, bottleneck detection, real-time urban mobility insights.
- Benefits: Stronger local commerce, safer public spaces, data-driven city planning, improved property valuation.
- Case Example: Västerås City achieved 7–20% annual visitor growth, strengthening both day and night economies.
Transportation Hubs (Rail, Metro, Bus Terminals)
- Challenges: Congestion, inefficient routes, carbon footprint, planning costs.
- What We Deliver: Commuter flows, peak usage, boarding/alighting data, anchor station analysis.
- Benefits: Reduced operational costs, optimized routes, better passenger experiences, sustainability gains.
- Case Example: Swedish rail hubs use Bumbee Labs data to manage bottlenecks, optimize advertising, and improve retail zones.
Airports
- Challenges: Passenger congestion, maximizing retail/F&B revenues, security & safety.
- What We Deliver: Curb-to-gate analytics, dwell time in commercial areas, queue monitoring, path optimization.
- Benefits: Increased spending in shops & restaurants, improved traveler experience, reduced waiting times, optimized staffing.
- Case Example: At major European airports, our solutions support security planning, optimize duty-free zones, and improve passenger flow efficiency.
Amusement Parks & Entertainment Venues
- Challenges: Managing visitor peaks, balancing activities, optimizing advertising.
- What We Deliver: Dwell time, hot & cold zones, anchor attraction analysis, visitor paths.
- Benefits: Enhanced visitor experience, improved event planning, increased ticket and retail sales.
Museums & Cultural Venues
- Challenges: Exhibit engagement, visitor circulation, funding justification.
- What We Deliver: Zone-based visitor behavior, exhibit dwell times, crowd distribution.
- Benefits: Data-driven exhibit planning, optimized visitor flow, improved funding and sponsorship justification.
Outdoor Advertising & Media
- Challenges: Measuring ad reach, optimizing placement, proving ROI.
- What We Deliver: Visitor contacts, zone correlations, dwell time around ad surfaces.
- Benefits: Reliable reach & impressions metrics, layout optimization, fact-based pricing for ad space.
