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Visitor Analytics for Petrol Stations & Convenience Retail

Goals for Petrol Stations & C-Stores

  • Increase capture rate from pump to store
  • Optimize store layout and product placement
  • Improve staffing and service allocation
  • Measure effectiveness of promotions and digital signage
  • Benchmark performance across multiple stations

Hvorfor Bumbee Labs?

Præcis og skalerbar:

80–99%+ precision with Wi-Fi and mobile network analytics

Privatlivets fred først:

GDPR approved by European authorities

Proven value:

used by major retailers and fuel chains to increase revenue

Omkostningseffektivt:

Works with your existing Wi-Fi or small-scale access points

Sådan fungerer det

01

Customer smartphones emit Wi-Fi probe signals at the station.

02

Signals are collected through existing or added access points.

03

Bumbee Labs’ engine anonymizes, filters, and processes the data—excluding staff and static devices.

04

Insights are delivered via dashboards or APIs, ready to integrate with your POS or BI system.

Benefits for Operators

Understand customer behaviour

  • Measure how many pump customers also visit the store
  • Track dwell time in-store and in key product zones
  • See traffic peaks and customer paths around your station

Optimer driften

  • Staff efficiently during busy fuel and store times
  • Plan logistics, cleaning, and deliveries with minimal disruption
  • Improve safety and flow around high-traffic areas

Increase retail revenue

  • Evaluate promotions and in-store campaigns in real time
  • Price ad and sponsorship spots (screens, displays) based on real exposure
  • Benchmark performance across your station network

Hvad vi måler

  • Visitor Count & Passers-By
  • Capture Rate (pump → store)
  • Dwell Time (in-store and at pumps)
  • Besøgsstier og zonedata
  • Peaks & Lows in demand
  • Forankringspunkter og flaskehalse

Eksempler på brugsscenarier

  • Fuel retailers: Measure how promotions drive customers from pump to store.
  • Convenience stores: Optimize product placement with zone dwell data.
  • QSR & foodservice inside stations: Track lunchtime peaks and customer flow.
  • Chain operators: Benchmark and replicate best-performing sites.

Want to turn more fuel stops into store visits?
Kontakt os i dag to discover how visitor analytics can boost revenue at your petrol stations and convenience stores

KONTAKT OS I DAG

Ofte stillede spørgsmål

Q1: Can we measure the pump-to-store conversion rate?

Yes. Our analytics show how many fuel customers also enter the store, helping you increase capture rate.

 Absolutely. Our system anonymizes all data and is officially GDPR approved.

 Yes. Our API allows you to combine visitor analytics with sales data for deeper insights.

Én teknologi, mange anvendelsesmuligheder

Uanset dit miljø - fra detailbutikker til hele byer - hjælper Bumbee Labs dig med at forstå og optimere, hvordan folk bevæger sig, opholder sig og interagerer.