Visitor Analytics for Airports
From curb to gate—optimize every passenger journey
Airports are among the busiest, most complex transport hubs in the world. From check-in and security to retail, dining, and boarding, each step in the passenger journey is an opportunity to improve efficiency and increase revenue. Bumbee Labs delivers GDPR-compliant visitor analytics that help airports manage passenger flow, enhance traveler experience, and maximize the value of retail and advertising spaces.
Goals for Airports
- Optimize passenger flows from curb to gate
- Reduce congestion at check-in, security, and boarding gates
- Improve traveler experience and reduce waiting times
- Increase retail and F&B sales in duty-free and terminal areas
- Maximize advertising and sponsorship ROI with real exposure data
Why Bumbee Labs?
Explorer Demo
Partnered with leading airports and 3D sensor providers (Xovis)
High accuracy
80–99%+ precision with Wi-Fi, 5G, and 3D sensor fusion
Privacy-First
GDPR-approved in a European court of law
Scalable
Works with existing Wi-Fi networks—minimal additional infrastructure needed
How It Works
01
Passengers’ smartphones emit Wi-Fi probe signals throughout their journey.
02
Existing Wi-Fi and 3D sensors capture the signals at key airport touchpoints.
03
Bumbee Labs’ cloud engine anonymizes, filters, and processes the data.
04
Dashboards and APIs deliver insights in real time—tracking flows across check-in, security, retail, gates, and lounges.
Benefits for Airports
Improve passenger experience
- Detect bottlenecks at security and boarding areas
- Measure queue times at check-in and passport control
- Optimize signage and staff allocation
Increase non-aeronautical revenue
- Track footfall and dwell time in duty-free and retail areas
- Measure exposure and impressions for digital advertising
- Price ad spots and retail leases with fact-based data
Optimize operations
- Plan cleaning, logistics, and maintenance around traffic peaks
- Align staff scheduling with actual passenger demand
- Manage risks of crowding and improve safety
What We Measure
- Passenger Count (unique visitors & exposures)
- Dwell Time by zone (check-in, security, retail, gates, lounges
- Passenger Paths & Zone Correlation
- Queue & Congestion Patterns
- Advertising Reach & Impression
- Peaks & Lows throughout the day
Example Use Cases
- Check-in & security: Identify peak queues, optimize staffing.
- Retail & duty-free: Measure dwell times and increase sales per passenger.
- Advertising screens: Prove ROI with reach and impression data.
- Lounges & gates: Track utilization and improve passenger comfort.
Want to create smoother journeys and increase airport revenue?
Contact us today to learn how Bumbee Labs can transform your airport operations.
FAQs
Q1: Can this reduce security line congestion?
By tracking real-time passenger flows, airports can allocate staff and adjust lanes proactively.
Q2: Is this GDPR compliant?
By tracking real-time passenger flows, airports can allocate staff and adjust lanes proactively.
Q3: Can retailers and advertisers access the data?
By tracking real-time passenger flows, airports can allocate staff and adjust lanes proactively.
