Visitor Analytics for Outdoor & DOOH Advertising
Measure true reach. Maximize impact.
Outdoor and digital out-of-home (DOOH) advertising has immense potential—but only if you know who actually sees it, when, and how often. With Bumbee Labs’ GDPR-compliant visitor analytics, you can move beyond estimates and deliver fact-based proof of ad performance.
Goals for Outdoor & DOOH Advertising
- Increase outreach and exposure of campaigns
- Optimize type and format of advertisements
- Improve layout and positioning of ad placements
- Identify peaks & lows in audience exposure
- Prove ROI with accurate contact and impression data
Why Bumbee Labs?
Accurate:
>99% precision with robust extrapolation
Privacy-first:
GDPR approved by a European authority
Validated:
backed by 10+ years of research and real-world deployments
Cost-efficient:
Uses existing Wi-Fi and mobile infrastructure, no extra sensors needed
How It Works
01
Passers-by smartphones emit Wi-Fi probe signals.
02
Signals are collected through existing access points in the ad location area.
03
Data is anonymized, filtered, and processed with advanced statistical methods.
04
Insights are delivered in dashboards and APIs—ready to evaluate ad performance.
Benefits for Advertisers & Media Owners
Understand audience behaviour
- Track visitor peaks and dwell time near ad locations
- Measure actual paths and stopping points in ad zones
- Segment audiences by time of day, weekday, and season
Maximize ad revenue
- Sell ad space based on proven reach and impressions
- Price advertising dynamically (e.g. prime vs. off-peak hours)
- Demonstrate ROI to advertisers with fact-based reports
Optimize placements & campaigns
- Identify hot & cold ad zones
- Compare effectiveness of formats (digital screen vs. billboard)
- Test, measure, and refine campaigns in near real-time
What We Measure
- Total Contacts (Reach)
- Impressions (Accumulated views)
- Dwell Time near ads
- Visitor Paths & Segmentation
- Zone Data & Correlation
- Peaks & Lows
Example Use Cases
- Billboards & posters: Prove exposure with real traffic counts.
- Digital screens: Measure impressions, adjust pricing by time slot.
- Transit advertising: Track exposure in bus, metro, and train hubs.
- Event sponsorships: Quantify visibility at festivals, arenas, or city squares.
Ready to prove and maximize the value of your advertising inventory?
Contact us today to learn how footfall analytics can give your campaigns hard data and higher returns.
FAQs
Q1: How is this different from estimated traffic counts?
Unlike estimates, Bumbee Labs provides real, GDPR-compliant visitor data with validated accuracy.
Q2: Can this measure both reach and impressions?
Yes. We differentiate between unique exposures (reach) and accumulated views (impressions), enabling precise valuation.
Q3: Who can use these insights?
Media owners, advertisers, agencies, and property managers use this data to sell, price, and optimize ad space.
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