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Marketing effectiveness data

Our Mission

To enable smarter decisions for businesses, cities, and communities by providing accurate, privacy-safe insights into how people move and interact in physical spaces.

Our Vision

A world where data-driven decisions improve urban life, commerce, and sustainability — without compromising individual privacy.

Who We Are

Founded in 2011 in Stockholm, Sweden, Bumbee Labs is today the global leader in Wi-Fi-based footfall analytics. Our solutions are trusted by:

Why Our Technology is Different

  • Retailers and Shopping Malls looking to optimize performance in the age of e-commerce.
  • Smart Cities and Municipalities aiming to strengthen local commerce and improve urban planning.
  • Transportation Hubs and Airports enhancing passenger experiences and operational efficiency.
  • Cultural Venues and Outdoor Advertisers proving ROI and improving visitor engagement.
GDPR compliant data icon
Wi-Fi infrastructure icon

What Makes Us Unique

  • Legal Proof of GDPR Compliance - The only provider globally to be validated by a European Data Protection Authority and a European court of law.
  • High Accuracy - Backed by 10+ years of research, academic validation, and real-world deployments.
  • Trusted Worldwide - Thousands of access points deployed, with satisfied customers across Europe.
  • Sustainability Impact - Helping cities and businesses reduce waste, cut CO emissions, and make efficient use of resources.

Our Team

We are a team of scientists, engineers, and business professionals united by a shared purpose: to transform how physical spaces are understood and managed. With deep technical expertise and a strong customer focus, we build solutions that create real-world impact.

Visitor movement heatmap

Henrik Andreasson

CEO
henrik.andreasson@bumbeelabs.se

Real-time people counting statistics

Staffan Liljestrand

Staffan Liljestrand
staffan.liljestrand@bumbeelabs.se

Global Presence

With headquarters in Stockholm and a growing network of international partners, Bumbee Labs supports customers across Europe, Asia, and beyond. Our solutions scale from single-store rollouts to entire city centers.
Smart City monitoring system

Sustainability & Responsibility

We believe that smarter data leads to smarter, more sustainable societies.

  • Energy Efficiency: Our analytics support demand-controlled cleaning, staffing, and ventilation.
  • Urban Wellbeing: Helping cities design safer, more accessible public spaces.
  • Privacy by Design: No personal data is stored, ensuring individual rights are protected.
Anonymous visitor data insights

Recognition & Impact

We believe that smarter data leads to smarter, more sustainable societies.

  • Trusted by leading retailers, cities, and airports.
  • Recognized for innovation in GDPR-compliant analytics.
  • Proven to increase city center visitors by up to 20% year-on-year.
Sustainable urban planning graphic

Join Us on the Journey

We’re always looking for new partners, clients, and colleagues who share our vision of data-driven, sustainable growth.





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