Tailored Footfall Analytics for Every Industry
From shopping malls to smart cities, airports to amusement parks — our solutions adapt to your environment, delivering the insights you need to optimize performance, improve experiences, and increase revenues.
Industries We Serve
Retail Chains & Stores
Challenges
High marketing costs, uneven store performance, staffing inefficiencies.
Benefits
Reduced marketing waste, optimized store layouts, better staff allocation, increased profitability.
What We Deliver
Conversion funnel analytics, hot & cold zone detection, marketing effectiveness measurement, benchmarking across locations.
Case Example
A Scandinavian retail chain reduced marketing costs by ~10% while improving customer experience across 100+ stores.
Shopping Malls
Challenges
Tenant mix optimization, in-mall advertising ROI, preventing dead zones.
What We Deliver
Visitor paths, anchor point detection, passers-by vs. entrants, event impact measurement.
Benefits
Footfall-based rent models, improved tenant satisfaction, higher ad revenues, optimized layouts.
Case Example
A major Stockholm mall transitioned from sales-based to visitor-based rents, increasing transparency and profitability.
Smart Cities & City Centers
Challenges
Competing with malls and e-commerce, ensuring safety, enhancing public welfare.
What We Deliver
Visitor flows, dwell times, bottleneck detection, real-time urban mobility insights.
Benefits
Stronger local commerce, safer public spaces, data-driven city planning, improved property valuation.
Case Example
Västerås City achieved 7–20% annual visitor growth, strengthening both day and night economies.
Transportation Hubs (Rail, Metro, Bus Terminals)
Challenges
Congestion, inefficient routes, carbon footprint, planning costs.
What We Deliver
Commuter flows, peak usage, boarding/alighting data, anchor station analysis.
Benefits
Reduced operational costs, optimized routes, better passenger experiences, sustainability gains.
Case Example
Swedish rail hubs use Bumbee Labs data to manage bottlenecks, optimize advertising, and improve retail zones.
Airports
Challenges
Passenger congestion, maximizing retail/F&B revenues, security & safety.
What We Deliver
Curb-to-gate analytics, dwell time in commercial areas, queue monitoring, path optimization.
Benefits
Increased spending in shops & restaurants, improved traveler experience, reduced waiting times, optimized staffing.
Case Example
At major European airports, our solutions support security planning, optimize duty-free zones, and improve passenger flow efficiency.
Amusement Parks & Entertainment Venues
Challenges
Managing visitor peaks, balancing activities, optimizing advertising.
What We Deliver
Dwell time, hot & cold zones, anchor attraction analysis, visitor paths.
Benefits
Enhanced visitor experience, improved event planning, increased ticket and retail sales.
Museums & Cultural Venues
Challenges
Exhibit engagement, visitor circulation, funding justification.
What We Deliver
Zone-based visitor behavior, exhibit dwell times, crowd distribution.
Benefits
Data-driven exhibit planning, optimized visitor flow, improved funding and sponsorship justification.
Outdoor Advertising & Media
Challenges
Measuring ad reach, optimizing placement, proving ROI.
What We Deliver
Visitor contacts, zone correlations, dwell time around ad surfaces.
Benefits
Reliable reach & impressions metrics, layout optimization, fact-based pricing for ad space.