{"id":1522,"date":"2018-02-22T09:28:00","date_gmt":"2018-02-22T09:28:00","guid":{"rendered":"https:\/\/bumbeelabs.com\/?p=1522"},"modified":"2025-12-05T14:52:57","modified_gmt":"2025-12-05T14:52:57","slug":"outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod","status":"publish","type":"post","link":"https:\/\/bumbeelabs.com\/nn\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod\/","title":{"rendered":"Outdoor Impact positiva till ny m\u00e4tmetod: \u201cEn bra till\u00e4ggsmetod\u201d"},"content":{"rendered":"<p class=\"external_link\"><a href=\"https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod<\/a><\/p>\n\n\n\n<p><strong>Carl W\u00e5reus, styrelseordf\u00f6rande f\u00f6r Outdoor Impact, \u00e4r positiv till den nya m\u00e4tteknik f\u00f6r utomhus som testas p\u00e5 Stockholm Centralstation under 2018. \u201cVi letar alltid efter en effektivare metod och denna \u00e4r vi positiva till,\u201d s\u00e4ger han till Dagens Media.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br>Ig\u00e5r kunde Dagens Media ber\u00e4tta att en\u00a0<a href=\"https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217\" target=\"_blank\" rel=\"noreferrer noopener\">ny digital m\u00e4tmetod<\/a>\u00a0f\u00f6r utomhusreklam ska testas p\u00e5 Stockholm Centralstation under 2018. Metoden fokuserar p\u00e5 att m\u00e4ta wi-fi signaler fr\u00e5n mobiler ist\u00e4llet f\u00f6r m\u00e4nniskor.<\/p>\n\n\n\n<p>F\u00f6retaget bakom tekniken, Bumbee Labs, uppger att metoden ska ge en mer tillf\u00f6rlitlig bild av m\u00e4ngden bes\u00f6kare men ocks\u00e5 hur fl\u00f6dena ser ut i byggnaden, samt hur l\u00e4nge bes\u00f6karna stannar i m\u00e4tomr\u00e5det.<\/p>\n\n\n\n<p>\u2013 Vi tycker det verkar j\u00e4ttebra. Vi letar hela tiden efter nya tekniker f\u00f6r att m\u00e4ta med datasignaler f\u00f6r f\u00e5 precis information hur folk passerar och beter sig p\u00e5 olika platser, s\u00e4ger han till Dagens Media.<\/p>\n\n\n\n<p>Outdoor Impact lanserade i h\u00f6stas en uppdatering av den&nbsp;<a href=\"https:\/\/www.dagensmedia.se\/medier\/utomhus\/den-digitala-utomhusvalutan-ar-har-6876348\" target=\"_blank\" rel=\"noreferrer noopener\">gemensamma m\u00e4tvalutan<\/a>&nbsp;f\u00f6r kunna ge utomhusbolag och annons\u00f6rer m\u00f6jlighet att utv\u00e4rdera kampanjer som g\u00e5r p\u00e5 b\u00e5de digitala och analoga utomhusytor.<\/p>\n\n\n\n<p><strong>K\u00e4nns detta som en ers\u00e4ttare f\u00f6r etablerade m\u00e4tmetoder eller ett till\u00e4gg i det stora hela?<\/strong><\/p>\n\n\n\n<p>\u2013 Det k\u00e4nns som en bra till\u00e4ggsmetod. Det \u00e4r m\u00e5nga olika s\u00e4tt att m\u00e4ta p\u00e5 olika platser. Vissa metoder \u00e4r mer omfattande och att f\u00e5 in den datan \u00e4r dyrt och den uppdateras s\u00e4llan. Vi letar alltid efter en effektivare metod och denna \u00e4r vi positiva till.&nbsp;<\/p>\n\n\n\n<p><strong>\u00c4r denna metod n\u00e5got ni kommer testa sj\u00e4lva?<\/strong><\/p>\n\n\n\n<p>CHRISTOPHER KARLSSON<\/p>\n\n\n\n<p><a href=\"mailto:christopher.karlsson@dagensmedia.se\">christopher.karlsson@dagensmedia.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod Carl W\u00e5reus, styrelseordf\u00f6rande f\u00f6r Outdoor Impact, \u00e4r positiv till den nya m\u00e4tteknik f\u00f6r utomhus som testas p\u00e5 Stockholm Centralstation under 2018. \u201cVi letar alltid efter en effektivare metod och denna \u00e4r vi positiva till,\u201d s\u00e4ger han till Dagens Media. Ig\u00e5r kunde Dagens Media ber\u00e4tta att en\u00a0ny digital m\u00e4tmetod\u00a0f\u00f6r utomhusreklam ska testas p\u00e5 Stockholm Centralstation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-in"],"_links":{"self":[{"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":2,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bumbeelabs.com\/nn\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}