# Bumbee Labs > Bumbee Labs (Stockholm, founded 2011) provides B2B footfall analytics and people counting using Wi-Fi, cameras/3D sensors and cellular network data. Its measurement method is the only footfall-analytics method in Europe approved by a data protection authority: privacy-first and GDPR-compliant, producing anonymous, aggregated statistics with no personal data and no individual tracking. Footfall analytics for retail, malls, city centres, transport hubs, airports, museums and more. The site is published in 11 languages; the URLs below are the English source pages (other locales live under /sv/, /fi/, /da/, /nn/, /pl/, /de/, /es/, /fr/, /it/, /nl/). ## Solutions How we count — chosen by the question you need answered. - [People Counting Solutions](https://bumbeelabs.com/solutions/): People counting with Wi-Fi, cameras, sensors and cellular data, plus one GDPR-compliant analytics platform. Turn visitor numbers into decisions. - [Wi-Fi people counting](https://bumbeelabs.com/solutions/wi-fi-based-people-counting/): Wi-Fi people counting on the access points you already run. Visitor counts, dwell, paths and conversion across whole spaces. No cameras, no personal data. - [Camera & sensor counting](https://bumbeelabs.com/solutions/camera-sensor-based-people-counting/): Camera people counting with optical 3D sensors and AI. Exact in/out counts and real-time occupancy at entrances and bottlenecks. No personal images stored. - [Cellular (4G/5G) analytics](https://bumbeelabs.com/solutions/cellular-network-analytics/): Cellular network analytics for whole districts and outdoor areas: anonymised, aggregated 4G/5G data showing wide-area flows and catchment beyond Wi-Fi's range. - [Hybrid solutions](https://bumbeelabs.com/solutions/hybrid-people-counting-solutions/): Hybrid people counting fuses Wi-Fi, 3D sensors and cellular in one system: macro flows and micro precision, cross-validated, with no blind spots. - [Analytics platform & API](https://bumbeelabs.com/solutions/analytics-platform-api/): Footfall analytics platform and API: dashboards, KPIs and heatmaps in real time, plus an open, documented API into the BI tools you already run. - [Xovis analytics](https://bumbeelabs.com/solutions/xovis-people-counting-analytics/): Already run Xovis 3D sensors? Bumbee Labs turns their counts and occupancy into GDPR-ready footfall analytics, approved by a data protection authority. ## What data you get - [Data deliverables](https://bumbeelabs.com/data-deliverables/): Every footfall metric Bumbee Labs delivers: visitor counts, dwell time, paths, conversion and occupancy, plus how it reaches you via dashboard, API or exports. ## Industries - [Footfall Analytics by Industry](https://bumbeelabs.com/industries/): Footfall analytics for city centres, transport hubs, airports, museums, amusement parks and retail, with the right counting method for each environment. - [City centres & smart cities](https://bumbeelabs.com/industries/visitor-analytics-for-city-centers-smart-cities/): GDPR-compliant footfall analytics for cities and municipalities. Understand how people move through public spaces to plan safer, smarter, more vibrant places. - [Public transport hubs](https://bumbeelabs.com/industries/visitor-analytics-for-public-transportation-hubs/): GDPR-compliant footfall analytics for stations, terminals and transport hubs. Optimise passenger flow, reduce congestion and grow commercial revenue. - [Airports](https://bumbeelabs.com/industries/visitor-analytics-for-airports/): GDPR-compliant passenger analytics for airports. Manage flow from kerb to gate, cut congestion, lift retail and F&B sales, and prove advertising value. - [Amusement parks](https://bumbeelabs.com/industries/visitor-analytics-for-amusement-parks/): GDPR-compliant footfall analytics for amusement and theme parks. Manage crowds, balance queues and attractions, and grow revenue, without identifying guests. - [Museums & cultural venues](https://bumbeelabs.com/industries/visitor-analytics-for-museums-cultural-venues/): GDPR-compliant footfall analytics for museums and cultural venues. Grow attendance, optimise exhibits and prove value to funders, anonymously. - [Hospitality](https://bumbeelabs.com/industries/visitor-analytics-for-hospitality/): GDPR-compliant footfall analytics for hotels, resorts, conference centres and restaurants. Improve guest journeys, right-size service and lift revenue. - [Petrol & convenience retail](https://bumbeelabs.com/industries/visitor-analytics-for-petrol-stations-convenience-retail/): GDPR-compliant footfall analytics for petrol stations and convenience stores. Boost capture rate from pump to store, optimise layouts and lift sales. - [Outdoor & DOOH advertising](https://bumbeelabs.com/industries/visitor-analytics-for-outdoor-dooh-advertising/): GDPR-compliant audience measurement for outdoor and DOOH advertising. Prove reach, impressions and exposure-minutes for every screen and billboard. ## Who it's for - [Who it's for](https://bumbeelabs.com/customer-types/): Privacy-first footfall analytics for retail, malls, property, cities, transport, advertising, libraries and museums. Find the page built for your job. - [Cities & municipalities](https://bumbeelabs.com/customer-types/cities-municipalities/): Footfall analytics for cities and municipalities: plan safer, more attractive public spaces on anonymous, DPA-approved movement data. - [DOOH advertisers & media owners](https://bumbeelabs.com/customer-types/dooh-advertisers/): DOOH audience measurement you can defend: reach, impressions and exposure-minutes for every screen, ready for rate cards and campaign ROI. - [Flagship stores](https://bumbeelabs.com/customer-types/flagship-stores/): Flagship store footfall analytics: passers-by, window capture rate, in-store flow and dwell, measured anonymously via your existing Wi-Fi. - [Gas-station chains](https://bumbeelabs.com/customer-types/gas-station-chains/): Forecourt footfall analytics for fuel retail: measure pump-to-store capture, benchmark every site and lift margin where it is made, in the store. - [Libraries](https://bumbeelabs.com/customer-types/libraries/): Library people counting without cameras: real visit numbers, opening-hours demand, space utilisation and the evidence funders ask for. - [Mall operators & property owners](https://bumbeelabs.com/customer-types/mall-operators-property-owners/): Shopping centre footfall analytics: move to footfall-based rents, optimise tenant mix and price screens and events on measured exposure. - [Museums](https://bumbeelabs.com/customer-types/museums/): Museum visitor analytics, anonymous by design: real attendance per exhibition, dwell time, queues and flow, plus proof of value for funders. - [Pop-up stores](https://bumbeelabs.com/customer-types/pop-up-stores/): Pop-up store footfall analytics: see day by day whether the location and concept capture passers-by, and decide on extending with evidence. - [Property companies](https://bumbeelabs.com/customer-types/property-companies/): Property footfall analytics: set rents on measured attraction, benchmark buildings across the portfolio and prove refurbishment impact. - [Retail chains](https://bumbeelabs.com/customer-types/retail-chains/): Retail chain footfall analytics: one conversion funnel across every store, like-for-like benchmarking and staffing that follows real demand. - [Retail destinations](https://bumbeelabs.com/customer-types/retail-destinations/): Retail park footfall analytics: measure your real catchment, cross-shopping and tenant flows, and put evidence behind rents, leasing and the tenant mix. - [Transport operators & hubs](https://bumbeelabs.com/customer-types/transport-operators/): Transport hub footfall analytics: manage passenger flow, cut congestion and grow retail, F&B and advertising revenue, proven at a major Stockholm interchange. ## Technology & integrations Footfall analytics on the enterprise Wi-Fi / network hardware you already run. - [Technology & Integrations](https://bumbeelabs.com/technology/): Bumbee Labs works with the Wi-Fi platforms you already run: Cisco, RUCKUS, Aruba, Huawei, Juniper Mist and more. See our supported integrations. - [Cisco Catalyst](https://bumbeelabs.com/technology/cisco-catalyst/): People counting with Cisco Catalyst: Bumbee Labs turns the access points and controllers you already run into GDPR-compliant footfall analytics. - [Cisco Spaces](https://bumbeelabs.com/technology/cisco-spaces/): People counting with Cisco Spaces: Bumbee Labs reads the Firehose data stream and turns it into GDPR-compliant counts, dwell times and visitor flows. - [Huawei](https://bumbeelabs.com/technology/huawei/): People counting with Huawei: your existing WLAN access points and controllers become a privacy-first footfall sensor network, with no extra hardware. - [RUCKUS SmartZone](https://bumbeelabs.com/technology/ruckus-smartzone/): People counting with RUCKUS SmartZone: connect the controller you already run and get anonymised footfall counts, dwell times and flows from Bumbee Labs. - [RUCKUS One](https://bumbeelabs.com/technology/ruckus-one/): People counting with RUCKUS One: Bumbee Labs turns your access points into a privacy-first footfall sensor and measures how visitors move through your venue. - [ArubaOS / ALE](https://bumbeelabs.com/technology/arubaos-ale/): People counting with ArubaOS and ALE: the Aruba Location Engine feeds Bumbee Labs, which returns GDPR-compliant footfall counts, dwell times and flows. - [Aruba Central](https://bumbeelabs.com/technology/aruba-central/): People counting with Aruba Central: your cloud-managed access points double as footfall sensors, delivering anonymised visitor counts, dwell and movement. - [Juniper Mist](https://bumbeelabs.com/technology/mist/): People counting with Juniper Mist: connect the Mist cloud to Bumbee Labs for anonymised visitor counts, dwell times and movement, with no extra hardware. - [Extreme Networks](https://bumbeelabs.com/technology/extreme-networks/): People counting with ExtremeCloud IQ: Extreme Networks access points become footfall sensors, with anonymised counts, dwell times and flows from Bumbee Labs. ## Use cases - [Arena crowd flows](https://bumbeelabs.com/arena-crowd-flows/): Arena crowd flow measurement: zone-level data on entry surges, concourse pressure, queues and egress, for safety and concessions planned on real numbers. - [Dwell time explained](https://bumbeelabs.com/dwell-time-explained/): Dwell time is how long visitors stay in a space. What it means in shops, museums and transport hubs, how it is measured anonymously, and how to act on it. - [Footfall data for lease negotiations](https://bumbeelabs.com/footfall-data-for-lease-negotiations/): Footfall data for lease negotiations: verified visitor numbers both tenant and landlord can accept, for turnover rent, renewals and portfolio comparisons. - [In-store conversion rate](https://bumbeelabs.com/in-store-conversion-rate/): In-store conversion rate: how to measure the funnel from passers-by to buyers, where capture rate fits, and how footfall data turns the rate into action. - [Measure event impact](https://bumbeelabs.com/measure-event-impact/): Measure event impact on footfall with before, during and after comparisons: honest uplift versus baseline for city events, campaigns and programmes. - [Procurement guide](https://bumbeelabs.com/public-procurement-people-counting/): Public procurement of people counting: a practical checklist for municipalities and public bodies, from anonymity by design to delivery and data ownership. - [Retail heatmaps](https://bumbeelabs.com/retail-heatmaps/): Retail heatmaps show how customers move in store: hot and cold zones, paths and dwell by area, measured anonymously via your existing Wi-Fi. - [Site selection analysis](https://bumbeelabs.com/site-selection-analysis/): Site selection analysis on real movement data: catchment, district-level flows and footfall benchmarks that de-risk your next location decision. - [Staff planning with footfall data](https://bumbeelabs.com/staff-planning-with-footfall-data/): Staff planning with footfall data: build rosters around when visitors actually arrive, by hour, day and season, across retail, hospitality and public venues. ## Guides - [Footfall Analytics Resources](https://bumbeelabs.com/resources/): Footfall analytics resources from Bumbee Labs: customer success cases and plain answers to the questions we hear most about privacy-first counting. - [FAQ](https://bumbeelabs.com/resources/faq/): Answers to common questions about Bumbee Labs' privacy-first footfall analytics: how it works, what data is used, GDPR, accuracy and hardware. - [How to count visitors](https://bumbeelabs.com/resources/how-to-count-visitors/): How to count visitors in shops, venues and city centres: Wi-Fi, camera, sensor and cellular methods compared, with honest pros and cons. - [People counter vs analytics](https://bumbeelabs.com/resources/people-counter-vs-analytics/): People counter or people counting analytics? When a simple door counter is enough, and when zones, dwell time, comparisons and an API earn their keep. ## Insights Educational articles on footfall behaviour and retail/venue science. - [Insights](https://bumbeelabs.com/insights/): Insights on how people move through stores, stations, streets and venues, and what privacy-first footfall data reveals about the way we shop, wait and walk. - [15-min city](https://bumbeelabs.com/insights/footfall-pulse-of-a-neighbourhood/): The 15-minute city is a planning ideal. Footfall data shows whether a neighbourhood actually functions as one, or where the gaps are. Here's how to measure it. - [Benchmarking footfall](https://bumbeelabs.com/insights/what-a-footfall-benchmark-is-worth/): Footfall benchmarking sounds simple. The traps are in comparability: same method, same definitions, same calibration. What makes a benchmark credible. - [Boomerang rate](https://bumbeelabs.com/insights/boomerang-rate-back-of-store/): Many shoppers enter, walk a few metres, then turn back. This 'boomerang rate' starves rear zones of traffic. Here's what drives it and how to fix it. - [Catchment analysis](https://bumbeelabs.com/insights/catchment-where-visitors-come-from/): Catchment analysis reveals where visitors really come from, district by district, and why it reshapes site selection, marketing spend and tenant mix. - [Counterclockwise layout](https://bumbeelabs.com/insights/counterclockwise-store-layout/): Most supermarkets route shoppers counterclockwise. The claim: left loops lift dwell and spend. The evidence is more complicated, and more useful, than the rule. - [Counting without cameras](https://bumbeelabs.com/insights/counting-without-cameras/): Wi-Fi people counting turns a building's existing network into an anonymous sensor. No cameras, no new hardware: how passive signals become footfall data. - [Crowd flow](https://bumbeelabs.com/insights/bottlenecks-pinch-points-crowds/): Crowd bottlenecks in transit hubs and arenas follow predictable patterns. Density data and early alerts let you act before the pinch point becomes the headline. - [Decompression zone](https://bumbeelabs.com/insights/decompression-zone-store-entrance/): Every shopper walks through your entrance zone, almost none of them see it. Paco Underhill named the decompression zone and measured the cost. Here's the fix. - [Desire lines](https://bumbeelabs.com/insights/desire-lines-paths-people-choose/): Desire lines are the shortcuts people wear into grass and city pavements, revealing how people actually move. Why that matters indoors as much as outdoors. - [DOOH audience measurement](https://bumbeelabs.com/insights/dooh-audience-measurement/): DOOH audience measurement still leans on estimates. What real footfall and cellular data can, and honestly can't, tell you about who sees a screen. - [Footfall calendar](https://bumbeelabs.com/insights/footfall-calendar-retail-year/): The retail footfall calendar repeats every year. Plan against measured data, not last year's gut feel, and January stops catching you out. - [Footfall vs sales](https://bumbeelabs.com/insights/footfall-vs-sales/): Traffic up, revenue flat, or the reverse. The gap between footfall and sales is conversion rate, the metric retailers track least and need most. - [Forecourt funnel](https://bumbeelabs.com/insights/petrol-forecourt-funnel/): Most drivers who refuel never enter the shop, but the shop is where the margin is. Footfall data shows exactly where the forecourt-to-store conversion funnel leaks. - [Gruen effect](https://bumbeelabs.com/insights/gruen-effect-store-design/): Victor Gruen designed the shopping mall as a civic space, then disowned what it became. How deliberate disorientation turns an errand into an impulse trip. - [Left or right?](https://bumbeelabs.com/insights/do-shoppers-turn-left-or-right/): The 'invariant right' says shoppers turn right; counterclockwise stores turn them left. Which is true? What footfall path data really shows. - [Museum dwell time](https://bumbeelabs.com/insights/museum-dwell-time-exhibits/): Dwell time and visitor flow reveal which exhibits truly engage, where queues build, and how layout shapes the visitor experience, without identifying anyone. - [Real-time occupancy](https://bumbeelabs.com/insights/real-time-occupancy-crowd-comfort/): Live occupancy counting started as a pandemic compliance fix. Venues that kept it running discovered the use cases extended well past the capacity limit. - [Weather and footfall](https://bumbeelabs.com/insights/weather-and-footfall/): Rain suppresses high street footfall while covered destinations gain. Measured baselines separate genuine trading weakness from weather noise you can't control. - [Weekly rhythm](https://bumbeelabs.com/insights/weekly-rhythm-of-footfall/): Every physical space has a repeating weekly footfall pattern. Staffing built on gut feel serves the pattern you imagined, not the one that actually shows up. ## Compliance & privacy - [DPIA for people counting](https://bumbeelabs.com/dpia-for-people-counting/): DPIA for people counting: the questions a DPO asks when assessing visitor measurement, and where anonymous, aggregated footfall statistics answer them. - [GDPR-compliant footfall analytics](https://bumbeelabs.com/gdpr-compliant-footfall-analytics/): GDPR-compliant footfall analytics and people counting: anonymous, aggregated visitor statistics, no personal data produced, and proof your DPO can check. - [Privacy policy](https://bumbeelabs.com/privacy-policy/): How Bumbee Labs handles data: privacy-first footfall measurement with no personal data about the people counted, and how we handle website enquiries. ## Company - [About Bumbee Labs](https://bumbeelabs.com/about-us/): Founded in Stockholm in 2011, Bumbee Labs pioneered privacy-first footfall analytics, the only method in Europe approved by a data protection authority. - [Apply](https://bumbeelabs.com/partners/apply/): Apply to partner with Bumbee Labs: resell, integrate or refer privacy-first footfall analytics. Training, sales materials and partner portal included. - [Book a demo](https://bumbeelabs.com/book-a-demo/): Book a 30-minute demo of privacy-first footfall analytics, tailored to your venue. See GDPR-compliant Wi-Fi, camera, sensor and cellular counting live. - [Case studies](https://bumbeelabs.com/case-studies/): Footfall analytics case studies: how retailers, malls, transport hubs and cities cut costs, grow revenue and plan smarter with Bumbee Labs' visitor data. - [Contact Us](https://bumbeelabs.com/contact-us/): Talk to Bumbee Labs about footfall analytics for your venue. Send a message or book a demo and we'll get back to you, usually within one business day. - [Partner Programme](https://bumbeelabs.com/partners/): Partner with Bumbee Labs to bring privacy-first footfall analytics to your customers. Reseller, distributor and technology partnerships welcome. - [Team](https://bumbeelabs.com/team/): Meet the team behind Bumbee Labs, the people building privacy-first footfall analytics from Stockholm for cities and businesses across Europe and beyond. ## Optional News & press — the hub lists all posts. - [News & Press](https://bumbeelabs.com/news/): The latest from Bumbee Labs: partnerships, product news, press coverage and events in privacy-first footfall analytics and people counting.