{"id":1528,"date":"2018-02-26T09:37:00","date_gmt":"2018-02-26T09:37:00","guid":{"rendered":"https:\/\/bumbeelabs.com\/?p=1528"},"modified":"2025-12-05T14:52:45","modified_gmt":"2025-12-05T14:52:45","slug":"ny-matteknik-for-utomhusreklam-lanseras","status":"publish","type":"post","link":"https:\/\/bumbeelabs.com\/de\/ny-matteknik-for-utomhusreklam-lanseras\/","title":{"rendered":"Ny m\u00e4tteknik f\u00f6r utomhusreklam lanseras"},"content":{"rendered":"\n<p class=\"external_link\"><a href=\"https:\/\/eventeffect.se\/ny-matteknik-utomhusreklam-lanseras\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/eventeffect.se\/ny-matteknik-utomhusreklam-lanseras\/<\/a><\/p>\n\n\n\n<p>Bumbee Labs har tagit fram en ny digital m\u00e4tmetod f\u00f6r utomhusreklam som nu ska testas och utv\u00e4rderas p\u00e5 Stockholms centralstation under 2018.<\/p>\n\n\n\n<p>Punktm\u00e4tningar inneb\u00e4r att man m\u00e4ter hur m\u00e5nga som passerar vissa fysiska punkter, en teknik som kan vara utmanande vid rusningstider. Den nya m\u00e4tteknken som Bumbee Labs st\u00e5r bakom inneb\u00e4r att man ist\u00e4llet m\u00e4ter wi-fi signaler som s\u00e4nds ut av mobiler. Detta ska ge en mer tillf\u00f6rlitlig bild av b\u00e5de m\u00e4ngden bes\u00f6kare men ocks\u00e5 hur fl\u00f6dena ser ut i byggnaden och hur l\u00e4nge bes\u00f6kare stannar i olika omr\u00e5den. Det rapporterar&nbsp;<a href=\"https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217?source=carma&amp;utm_custom[cm]=314032119,33270&amp;utm_campaign=mail2\" target=\"_blank\" rel=\"noreferrer noopener\">Dagens Media.<\/a><\/p>\n\n\n\n<p>Jernhusen media, som ansvarar f\u00f6r event- och reklamytor p\u00e5 Jernhusens stationer \u00e4r positivt inst\u00e4lld till metoden.<\/p>\n\n\n\n<p>\u2013 V\u00e5ra stora fl\u00f6den \u00e4r annons\u00f6rernas fr\u00e4msta argument f\u00f6r att boka ytor hos oss. D\u00e4rf\u00f6r k\u00e4nns det j\u00e4ttebra att kunna leverera \u00e4nnu s\u00e4krare bes\u00f6kssiffror. Vi kan ocks\u00e5 konstatera att de gamla bes\u00f6ksr\u00e4knarna missade m\u00e5nga, s\u00e5 trots att pendelt\u00e5gen flyttat fr\u00e5n stationen visar m\u00e4tningarna ett h\u00f6gre resen\u00e4rsfl\u00f6de totalt sett, s\u00e4ger \u00c5sa Agemalm, produkt\u00e4gare p\u00e5 Jernhusen media, till Dagens Media.<\/p>\n\n\n\n<p>M\u00e4tmetoden \u00e4r granskad och godk\u00e4nd av Datainspektionen. Enligt Bumbee Labs \u00e4r m\u00e4tmetoden dessutom s\u00e4ker f\u00f6r bes\u00f6karnas integritet d\u00e5 all data avidentifieras och anonymiseras.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/1ba2719b50851a6f1ed1be732163c6b2?s=80&amp;d=mm&amp;r=g\" alt=\"\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/eventeffect.se\/author\/elin-persson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elin Persson<\/a><\/p>\n\n\n\n<p><a href=\"mailto:elin@eventeffect.se\">elin@eventeffect.se<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/eventeffect.se\/ny-matteknik-utomhusreklam-lanseras\/ Bumbee Labs har tagit fram en ny digital m\u00e4tmetod f\u00f6r utomhusreklam som nu ska testas och utv\u00e4rderas p\u00e5 Stockholms centralstation under 2018. Punktm\u00e4tningar inneb\u00e4r att man m\u00e4ter hur m\u00e5nga som passerar vissa fysiska punkter, en teknik som kan vara utmanande vid rusningstider. Den nya m\u00e4tteknken som Bumbee Labs st\u00e5r bakom inneb\u00e4r att man ist\u00e4llet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1528","post","type-post","status-publish","format-standard","hentry","category-featured-in"],"_links":{"self":[{"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/posts\/1528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/comments?post=1528"}],"version-history":[{"count":1,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/posts\/1528\/revisions"}],"predecessor-version":[{"id":1529,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/posts\/1528\/revisions\/1529"}],"wp:attachment":[{"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/media?parent=1528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/categories?post=1528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bumbeelabs.com\/de\/wp-json\/wp\/v2\/tags?post=1528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}