{"id":1595,"date":"2022-05-04T12:52:00","date_gmt":"2022-05-04T12:52:00","guid":{"rendered":"https:\/\/bumbeelabs.com\/?p=1595"},"modified":"2026-03-11T10:48:46","modified_gmt":"2026-03-11T10:48:46","slug":"indsigt-i-detailhandlen-2022","status":"publish","type":"post","link":"https:\/\/bumbeelabs.com\/da\/retail-insights-2022\/","title":{"rendered":"Indsigt i detailhandel 2022"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Detailhandlen \u00e6ndrer sig hurtigt i dag, og det samme g\u00f8r alle brancher, der er afh\u00e6ngige af detailhandlen.<\/h2>\n\n\n\n

 Det er vigtigt for mange brancher og vertikaler at forst\u00e5, hvad der \u00e6ndrer sig - og hvordan man styrer detailvirksomheder med succes i fremtiden. Det er ikke kun den traditionelle detailhandel som butiksk\u00e6der og indk\u00f8bscentre, der p\u00e5virkes, men ogs\u00e5 f.eks. operat\u00f8rer af transportcentre, underholdningscentre, fastfoodk\u00e6der, restauranter og hele (stadig mere intelligente) bycentre.<\/p>\n\n\n\n

Dette er en rapport fra Bumbee Labs, en f\u00f8rende fodfaldsanalysevirksomhed fra Sverige, som opsummerer vores vigtigste detailindsigt for 2022. Her skitseres de vigtigste tendenser i detailhandlen, og der gives tips til, hvordan man overlever og trives i det nye konkurrencepr\u00e6gede landskab.
<\/p>\n\n\n\n

Denne rapport vil f\u00f8re l\u00e6seren gennem de f\u00f8lgende afsnit:<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
    \n
  1. M\u00e6rkerne bliver stadig st\u00e6rkere. Brandloyalitet bliver stadig vigtigere, s\u00e5 m\u00e6rkerne fors\u00f8ger selv at kontrollere opbygningen af brandloyalitet.<\/li>\n\n\n\n
  2. Kunde-\/bes\u00f8gsoplevelsen er n\u00f8glen til at opbygge brandloyalitet.<\/li>\n\n\n\n
  3. Samlet kundeoplevelse = in-store + online. kundeoplevelse. Kundeoplevelse i en verden, der i stigende grad er online, betyder, at man skal h\u00e5ndtere b\u00e5de online og fysisk (i butikken) kundeoplevelse sammen p\u00e5 en sammenh\u00e6ngende m\u00e5de.<\/li>\n\n\n\n
  4. De fysiske butikkers rolle \u00e6ndrer sig. Kundeoplevelsen i butikken bliver vigtigere end salget alene, og det p\u00e5virker mange ting, f.eks. pr\u00e6stationsm\u00e5l, m\u00e5linger, der skal f\u00f8lges, og hvad huslejeniveauerne er baseret p\u00e5.<\/li>\n\n\n\n
  5. Nye vigtige KPI'er for detailhandlen dukker op. At m\u00e5le kundeoplevelsen i butikken er lige s\u00e5 vigtigt som at spore salg og fortjeneste. Den bedste proxy for kundeoplevelsen i butikken er opholdstid efterfulgt af kundeadf\u00e6rd, men der er ogs\u00e5 andre relevante m\u00e5linger, som kan v\u00e6re nyttige.<\/li>\n\n\n\n
  6. Footfall Analytics er et stadig vigtigere efterretningsv\u00e6rkt\u00f8j i detailhandlen. Kun fodg\u00e6ngeranalyser kan give faktabaseret viden om alle de vigtigste nye detailhandelsm\u00e5linger.<\/li>\n\n\n\n
  7. Bumbee Labs leverer en unik Footfall Analytics-tjeneste, der er skr\u00e6ddersyet til at passe til alle detailhandelsrelaterede virksomheders behov.<\/li>\n<\/ol>\n\n\n\n


    Indsigt i detailhandel 2022<\/h2>\n\n\n\n

    De vigtigste tendenser inden for fysisk detailhandel i 2022<\/p>\n\n\n\n

    Download hvidbog<\/a><\/p>\n\n\n\n

    Anmod om en demo<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Retail is changing rapidly today, and so are all industries that depend on retail.  Understanding what is changing \u2013 and how to manage retail businesses successfully in the future \u2013 is key to many industries and verticals. Not only traditional retail like chains of retail stores and shopping malls are affected but also for example operators […]<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":4,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"predecessor-version":[{"id":4234,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1595\/revisions\/4234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/tags?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}