{"id":1522,"date":"2018-02-22T09:28:00","date_gmt":"2018-02-22T09:28:00","guid":{"rendered":"https:\/\/bumbeelabs.com\/?p=1522"},"modified":"2025-12-05T14:52:57","modified_gmt":"2025-12-05T14:52:57","slug":"outdoor-impact-positive-till-ny-matmetod-en-bra-tillaggsmetod","status":"publish","type":"post","link":"https:\/\/bumbeelabs.com\/da\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod\/","title":{"rendered":"Outdoor Impact positiv til ny m\u00e5lemetode: \u201cEn god till\u00e6gsmetode\u201d"},"content":{"rendered":"<p class=\"external_link\"><a href=\"https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod<\/a><\/p>\n\n\n\n<p><strong>Carl W\u00e5reus, bestyrelsesformand for Outdoor Impact, er positiv over for den nye m\u00e4tteknik til udend\u00f8rs brug, som blev testet p\u00e5 Stockholms centralstation i 2018. \u201cVi tester altid efter en effektiv metode, og denne er vi positive overfor,\u201d siger han til Dagens Media.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br>Ig\u00e5r kunne Dagens Media fort\u00e6lle, at en\u00a0<a href=\"https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217\" target=\"_blank\" rel=\"noreferrer noopener\">ny digital m\u00e5lemetode<\/a>\u00a0for utomhusreklam ska testas p\u00e5 Stockholm Centralstation under 2018. Metoden fokuserer p\u00e5 at m\u00e5le wi-fi-signaler fra mobiler ist\u00e4llet f\u00f6r m\u00e4nniskor.<\/p>\n\n\n\n<p>F\u00f6retaget bakom tekniken, Bumbee Labs, uppger att metoden ska ge en mer tillf\u00f6rlitlig bild av m\u00e4ngden bes\u00f6kare men ocks\u00e5 hur fl\u00f6dena ser ut i byggnaden, samt hur l\u00e4nge bes\u00f6karna stannar i m\u00e4tomr\u00e5det.<\/p>\n\n\n\n<p>- Vi synes, det virker fantastisk. Vi lader hele tiden efter nye teknikker for at m\u00e5le med datasignaler for at f\u00e5 pr\u00e6cis information om, hvordan folk passerer og bedre sig p\u00e5 forskellige steder, siger han til Dagens Media.<\/p>\n\n\n\n<p>Outdoor Impact lanserade i h\u00f6stas en opdatering af den&nbsp;<a href=\"https:\/\/www.dagensmedia.se\/medier\/utomhus\/den-digitala-utomhusvalutan-ar-har-6876348\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00e6lles m\u00e5levaluta<\/a>&nbsp;for at kunne give udend\u00f8rsselskaber og annonc\u00f8rer mulighed for at evaluere kampagner, der g\u00e5r p\u00e5 b\u00e5de digitale og analoge udend\u00f8rsmaskiner.<\/p>\n\n\n\n<p><strong>Er dette en erstatning for etablerede m\u00e5lemetoder eller et till\u00e6g i det store hele?<\/strong><\/p>\n\n\n\n<p>- Det f\u00f8les som en god till\u00e6gsmetode. Det er mange forskellige m\u00e5der at m\u00e5le p\u00e5 forskellige steder. Visse metoder er mere omfattende og at f\u00e5 i den datan er dyrt og den opdateres sj\u00e6ldent. Vi leder altid efter en effektiv metode, og denne er vi positive overfor.&nbsp;<\/p>\n\n\n\n<p><strong>Er denne metode noget, I kommer til at pr\u00f8ve selv?<\/strong><\/p>\n\n\n\n<p>CHRISTOPHER KARLSSON<\/p>\n\n\n\n<p><a href=\"mailto:christopher.karlsson@dagensmedia.se\">christopher.karlsson@dagensmedia.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.dagensmedia.se\/utomhus\/ooh\/outdoor-impact-positiva-till-ny-matmetod-en-bra-tillaggsmetod Carl W\u00e5reus, styrelseordf\u00f6rande f\u00f6r Outdoor Impact, \u00e4r positiv till den nya m\u00e4tteknik f\u00f6r utomhus som testas p\u00e5 Stockholm Centralstation under 2018. \u201cVi letar alltid efter en effektivare metod och denna \u00e4r vi positiva till,\u201d s\u00e4ger han till Dagens Media. Ig\u00e5r kunde Dagens Media ber\u00e4tta att en\u00a0ny digital m\u00e4tmetod\u00a0f\u00f6r utomhusreklam ska testas p\u00e5 Stockholm Centralstation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-in"],"_links":{"self":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":2,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1522\/revisions"}],"predecessor-version":[{"id":1525,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1522\/revisions\/1525"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media\/1523"}],"wp:attachment":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media?parent=1522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/categories?post=1522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/tags?post=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}