{"id":1515,"date":"2018-02-21T11:22:00","date_gmt":"2018-02-21T11:22:00","guid":{"rendered":"https:\/\/bumbeelabs.com\/?p=1515"},"modified":"2025-12-05T14:53:18","modified_gmt":"2025-12-05T14:53:18","slug":"lanserar-ny-digital-matmetod-for-utomhus","status":"publish","type":"post","link":"https:\/\/bumbeelabs.com\/da\/lanserar-ny-digital-matmetod-for-utomhus\/","title":{"rendered":"Lanserer ny digital m\u00e5lemetode til udend\u00f8rs brug"},"content":{"rendered":"<p class=\"external_link\"><a href=\"https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217<\/a><\/p>\n\n\n\n<p><strong>En ny digital m\u00e5lemetode til udend\u00f8rsreklamer fokuserer p\u00e5 wi-fi i stedet for mennesker. Bagom teknikken st\u00e5r Bumbee Labs.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Punktm\u00e5linger, hvor man m\u00e5ler hvordan mange som passerer visse fysiske punkter, kan v\u00e6re en udfordrende metode specielt ved rusningstider, hvilket har resulteret i at felmarginalen risikerer at blive stor.<\/p>\n\n\n\n<p>En ny m\u00e4tteknik, som virksomheden Bumbee Labs st\u00e5r bag, skal nu testes og evalueres p\u00e5 Stockholms centralstation i l\u00f8bet af 2018.<\/p>\n\n\n\n<p>Gennem at ist\u00e4llet m\u00e4ta wi-fi-signaler som s\u00e4nds ut av mobiler ska man enligt Bumbee Labs dels f\u00e5 en mer tillf\u00f6rlitlig bild av m\u00e4ngden bes\u00f6kare men ocks\u00e5 hur fl\u00f6dena ser ut i byggnaden, samt hur l\u00e4nge bes\u00f6karna stannar i m\u00e4tomr\u00e5det.<\/p>\n\n\n\n<p>- For Bumbee labs er det meget sp\u00e6ndende at arbejde med centralstationen. Framf\u00f6rallt d\u00e5 v\u00e5r teknik l\u00e4mpar sig v\u00e4l i milj\u00f6er d\u00e4r m\u00e5nga bes\u00f6kare r\u00f6r sig p\u00e5 en liten yta under begr\u00e4nsade perioder, s\u00e4ger Karl Samuelsson, vd f\u00f6r Bumbee labs, i ett pressmeddelande.<\/p>\n\n\n\n<p>Jernhusen media, som er ansvarlig for event- og reklamebureauer p\u00e5 Jernhusens stationer, udv\u00e6lger den nye metode til at m\u00e5le menneskers flugt. Resultaterne peger p\u00e5, at stationen har haft betydeligt flere bes\u00f8gende end man tidligere troede.<\/p>\n\n\n\n<p>- V\u00e5ra stora fl\u00f6den \u00e4r annons\u00f6rernas fr\u00e4msta argument f\u00f6r att boka ytor hos oss. D\u00e4rf\u00f6r k\u00e4nns det j\u00e4ttebra att kunna leverera \u00e4nnu s\u00e4krare bes\u00f6kssiffror. Vi kan ocks\u00e5 konstatera att de gamla bes\u00f6ksr\u00e4knarna missade m\u00e5nga, s\u00e5 trots att pendelt\u00e5gen flyttat fr\u00e5n stationen visar m\u00e4tningarna ett h\u00f6gre resen\u00e4rsfl\u00f6de totalt sett, s\u00e4ger \u00c5sa Agemalm, produkt\u00e4gare p\u00e5 Jernhusen media.<\/p>\n\n\n\n<p>Enligt Bumbee Labs ska den nya l\u00f6sningen integritetsm\u00e4ssigt vara lika s\u00e4ker som tidigare m\u00e4tmetoder. Alle data, som samles ind, identificeres og pr\u00e6senteres helt anonymt og aggregeres med en tidsforskyvning, hvilket helt sikkert bes\u00f8ger integriteten. M\u00e4tmetoden \u00e4r granskad och godk\u00e4nd av Datainspektionen.<\/p>\n\n\n\n<p>CHRISTOPHER KARLSSON<br><a href=\"mailto:christopher.karlsson@dagensmedia.se\">christopher.karlsson@dagensmedia.se<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.dagensmedia.se\/marknadsforing\/lanserar-ny-digital-matmetod-for-utomhus-6900217 En ny digital m\u00e4tmetod f\u00f6r utomhusreklam fokuserar p\u00e5 wi-fi ist\u00e4llet f\u00f6r m\u00e4nniskor. Bakom tekniken st\u00e5r Bumbee Labs. Punktm\u00e4tningar, d\u00e4r man m\u00e4ter hur m\u00e5nga som passerar vissa fysiska punkter, kan vara en utmanande metod speciellt vid rusningstider, vilket har resulterat i att felmarginalen riskerar att bli stor. En ny m\u00e4tteknik som f\u00f6retaget Bumbee Labs st\u00e5r [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-in"],"_links":{"self":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/comments?post=1515"}],"version-history":[{"count":2,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1515\/revisions"}],"predecessor-version":[{"id":1518,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/posts\/1515\/revisions\/1518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media\/1516"}],"wp:attachment":[{"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/media?parent=1515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/categories?post=1515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bumbeelabs.com\/da\/wp-json\/wp\/v2\/tags?post=1515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}